When a business invests in a Customer Relationship Management (CRM) solution like Microsoft Dynamics, it invests in the organization’s smooth running and efficiency. A well-maintained CRM will give everyone in the business, who needs access to customer data relating to just about any function, the right information at the right time. Conversely, a poorly maintained CRM can be a disaster. To understand what a healthy CRM strategy looks like, we should perhaps first take a look at some bad CRM habits that lead to the availability of multiple versions of […]
Email marketing is a two-way street. You’ve got emails to send out to your list and they have content they want to read about in those emails. Until they don’t. Did you know that email fatigue is an actual thing? Yes, we said it. Emails aren’t just beautiful graphics and witty copy—they can be stressful for those in charge of campaigns (even if it is a creative, anxious but mostly excited type of stress) as well as those on the receiving end. Your subscribers can experience exhaustion from your emails […]
According to our report on the State of Email Marketing, email is becoming increasingly more relevant with 87 percent of marketers believing that email marketing is or will be critical to their overall marketing success. However, there is no email marketing without an email list, and building a robust database is a top priority for marketers everywhere. We’re here to share some tips and tricks on building and growing a subscriber base you’ll be proud of. What is an Email List? An email list is a database of important information […]
This month’s emfluence Marketing Platform updates include additions to emfluence’s Microsoft Dynamics integration, email views and clicks added to the Recipients Report, updates to how users get deleted, and more. See what our community has asked for and what we built: SMS Activities RD Asks: Can you make it easier to find and report on SMS activities? We’ve made SMS activities available via our API and included them as part of emfluence’s Dynamics integration. SMS activities are also now a part of the Contact Activities Report as well. Views and […]
When it comes to growing and engaging your SMS subscriber list, you should do what works. But how do you know what works? Look at what other successful SMS marketers and businesses are doing. To that end, we’ve conducted a study that surveyed B2C and B2B businesses. Some are using SMS marketing successfully already. Others are in various stages of developing it. Among those who are SMS users, the research found several commonalities that we’re going to share with you so you can benefit from what others have already found […]
