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Modal Content: Keys to Using It Effectively


By Ken Magill for emfluence “I love it when something pops up in my face on a website and won’t let me continue what I was doing until I deal with it,” said no one ever. That no one likes being interrupted should be a top consideration when deciding how to employ modals, or pop-ups that disable the content on a website and require some action before the site visitor can get on with whatever he or she was doing. However, deployed thoughtfully, modals can yield great benefits to both […]

What’s New: SMS, Conditional Content Additions and More


This month’s emfluence Marketing Platform updates include SMS features, updates to conditional content and more. See what our community has asked for and what we built in August 2021: SMS Has Arrived! emfluence has released its first version of SMS, with more to come. Similar to the compose process for sending emails, clients with SMS enabled in their accounts can now text manual bulk sends to groups of contacts with saved mobile numbers in the platform. You can also search for previously sent messages and keep track of responses to […]

Please Leave a Review: How to Ask for Reviews in Email Strategy


Any company that understands the value of email probably already has a strong email strategy in place, but does that strategy include asking for reviews? Whether your company is offering a product or service, reviews are crucial to your brand’s reputation and business growth, and in some cases, even your lead generation efforts. Did you know that 45% of buyers use reviews during their purchasing process (TrustRadius) and 92% of B2B buyers are more likely to make a purchase after reading a trusted review (G2)? Add to that the fact […]

What’s New: Conditional Content, Reporting and More


This month’s emfluence Marketing Platform updates include Else statements in Conditional Content, the addition of Date Sent to the Recipients Download Report and more. See what our community has asked for and what we built in June 2021: Add Else Statements to Conditional Content JB Asks: Can you add an Else statement to Conditional Content? Conditional Content now includes an Else statement. This allows you to create an “If/Then” statement and add content to an email or landing page for certain contacts based on your logic and now provide alternate content […]

How Many Calls to Action Should Your Email Have?


There’s a good chance you read this headline and said out loud, “one!” And for most email types, you’re probably right—one call-to-action per email is the general recommendation for a reason: it holds your audience’s attention to the singular “thing” you want them to do, which is click to convert on your email. But sometimes, one call-to-action can have the opposite effect: it can turn off recipients who would like to do something, but not necessarily that thing (or at least not yet). For example, let’s say you’re running a […]

 

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