Blog

Email Tip of the Month: Conditional Content


The emfluence Marketing Platform continually adds tools to help you deliver more relevant content to your audience. With the addition of conditional content functionality, it puts some serious power in your hands! The beta version can be used in both our email and landing page editors. Using it is very simple. The block is available to drag onto your email or landing page within the editor. Once you drop it into your email or landing page, you’ll get options allowing you to customize the condition. Here, we’re telling it to […]

Best B2B Subject Lines


When it comes to email, the B2B world has its own unique (and sometimes frustrating) set of challenges. Standing out in the inbox is difficult in itself, but B2B marketers can have even more of an uphill battle in order to cut through the clutter and turn not-so-glamorous subject matter into something that will foster relationships and drive sales. The subject line is often the first impression that comes across to potential clients. As marketers, we put a lot of time into thinking up strategies, designing layouts, and crafting the […]

How to Build Your Email List (The Right Way)


In this Social Media era we have all heard the same thing—”Email is dead”. This could not be further from the truth! Even with the growth of social messaging and chat apps, email is a part of most people’s daily life online. In 2020, the number of global email users grew to four billion, and is set to grow to 4.6 billion by 2025 (Statista). On top of having massive numbers of frequent email users, email also has a higher ROI when compared to other channels such as social media […]

Email Tip of the Month: Anatomy of an Accessible Email


This month’s email tip is brought to you by Anne Tomlin of Emails Y’all. Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Brinks Home. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y’all based on the principle that everyone deserves an excellent rendering regardless of their chosen client. In the latest Tip of the Month, we […]

The 6 Elements of an Effective Newsletter


An effective newsletter is an extremely valuable marketing tool that can go a long way in educating and persuading your clients and prospects to work with you. They help keep your brand top-of-mind for consumers, establishing credibility and authority in the space and notifying readers of products and company news that may interest them. So, maybe you’re new to the idea of sending newsletters, or maybe you’ve been sending newsletters for quite some time and realizing your audience isn’t very engaged. This is why sending out newsletters with the right elements is extremely important. […]

 

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