Email marketing isn’t rocket science. In fact, it’s that very simplicity that makes it so accessible to marketers and consumers alike. The basic building blocks—subscribers, lists, campaigns, and workflows—are easy enough to grasp for anyone with even a passing interest in digital marketing. But every now and then, a technical term pops up that stops you in your tracks and makes you think, “Wait… what does that even mean?” One of those head-scratching terms is DKIM/SPF Alignment. And while it might sound intimidating at first, understanding what it is (and […]
In today’s crowded technology landscape, marketing automation tools aren’t hard to find. But for Microsoft Dynamics 365 users—and the Partners who support them—finding a solution that fits natively, works effortlessly, and actually makes marketers happy? That’s rare. That’s exactly where the emfluence Marketing Platform stands apart. While big brands like HubSpot, Click (formerly ClickDimensions), and Customer Insights dominate the conversation, emfluence delivers what modern marketers and Microsoft Partners really need: the best value, the smoothest Dynamics integration, and the ease-of-use that marketers demand. The Best Value for Dynamics Users Pricing […]
This month’s emfluence Marketing Platform updates include group membership added as a condition for conditional preferences on unsubscribe pages, expanded Dataverse reports, and more. See what our community has asked for and what we built: Sent Emails: Subject Line CO Asks: Can you add subject line to the Sent email list? When looking at sent emails in the list view, you will now see Subject Line in the displayed information. Conditional Preferences: Group Membership MD Asks: Can you add group membership as a condition for conditional preferences on the unsubscribe […]
As the digital buying journey continues to evolve, Microsoft Partners are facing a new reality: clients expect more than technology implementation. They expect revenue growth, customer engagement, and business outcomes. Yet when it comes to offering marketing solutions, most Partners stop short. Whether due to perceived complexity, cost concerns, or lack of internal expertise, marketing automation often remains the missing piece in the Microsoft Partner stack. Today, that gap isn’t just noticeable—it’s a massive opportunity. Marketing Automation: The Missing Piece in the Microsoft Partner Stack In 2025, customers aren’t just […]
We can all agree that email marketing is far from dead. However, the ‘one to many’ approach of email marketing is, quite rightly, on its last legs. Enter hyper-personalized email marketing—a strategy fit for 2025 that aims to generate higher open rates, increased engagement, and more conversions. This is the future of email marketing, and it’s time to embrace it. There was a time, not so long ago when slapping a first name in the subject line of an email was enough to call it “personalized.” Today, that simply doesn’t cut it […]
