People buy from people they like and trust. When building any business relationship, it pays dividends to listen to your clients’ needs and react accordingly. However, when juggling multiple client accounts, it’s easy to lose focus on the individual and slip into a one-size-fits-all sales and marketing routine. This impersonal approach won’t work for you, your client, or your wider organization. In fact, it’s more likely to waste your time and cost you more in lost opportunities than winning new friends. Therefore, you must treat every client like an old […]
Whether you’ve been creating emails for years or you’re just getting started, any good email marketer will tell you that an email checklist is a good resource to have on hand. They are so simple that you probably already have one in mind while scrutinizing your emails before you hit send. Well, we’re here to make things even easier for you with a comprehensive list to ensure that all your emails are perfect when they hit your recipients’ inboxes. The Importance of an Email Marketing Checklist An email checklist is […]
This month’s emfluence Marketing Platform updates include link tracking changes, increased size of test groups, delivery status of SMS messages, and more. See what our community has asked for and what we built: Link Tracking Changes Based on feedback from clients on link tracking, we’ve made a change to how it works in emails. Now, rather than including the full URL string in the email (which could contain fragments, non-standard characters, query string parameters, variables, etc. within the URL), we’ve replaced it with a coded value. This is a common […]
Emails are one of the most effective ways for nurturing your leads and have been shown to generate one of the highest ROIs among marketing channels. So, what happens after you’ve taken the time to map out a high-level nurture, designed the coolest layouts, and sent them off to your list? You dive back in to improve results through email marketing optimization. Email Marketing Optimization While going through your past email campaigns and nurtures can be time consuming, we highly recommend it. Small changes here and there can have a […]
If a picture says a thousand words, then videos surely speak millions. There’s a reason why videos are becoming a popular medium on social media, email, and other marketing channels. Videos do a great job of telling a full story without much explanation from the brand. Ready to up-level your next email campaign? Why Use Video in Email Marketing? Using video comes with a whole host of advantages that images or GIFs can’t offer. There’s a lot it can do for your existing audience as well as new audiences in […]
