Blog

Reports with More to Love


What better way to say Happy Valentine’s Day to our emfluence Marketing Platform users than to give you the gift of detail-oriented email reports! A good email campaign is only as good as the engagement it garners—whether that’s clicks, opens or form fills—and measuring that success is the primary function of the Reports feature in the Platform. That’s why we’re excited to announce two new ways to review and report on your email campaigns: Contact Field Reporting and Bounce Reporting. Contact Field Reporting Going beyond clicks and opens, Contact Field […]

Features Update: Survey Skip Logic and the End of Toggling


We’re kicking off the new year with an announcement from the Features Factory—fresh for 2017, we’ve got new tools to engage, gather data, and ward off the bots.   Updates to Survey Tools Survey Skip Logic Survey Skip Logic is designed to help you create a custom experience for each survey taker, thus allowing you to gather more actionable data about your audience’s preferences and improve one-to-one messaging with your contacts. Survey Skip Logic works by giving you the option to build in a hidden step to your surveys. Depending […]

Re-Permission Campaigns for Aged Lists


A couple weeks ago I received a call from a new client who was moving from another M.A.P. to our Platform. They had hundreds of thousands of emails they had collected over 10+ years and they weren’t sure if they should bother with the oldest lists or not. My answer: Clean it up and start with a Re-Permission Campaign. It’s the New year after all, the perfect time for getting things like this straightened out. Clean It Up! First, we discussed why list hygiene was the place to start. After […]

Opt-in vs. Opt-out Email Sign-up: What’s the Difference?


It’s an ongoing discussion in the email marketing world: Do you choose to grow your list via opt-in or opt-out methods? I had a client ask me this week what were the real pros and cons of each. How could they decide what’s right for them? First, what’s the difference? Opt-in email sign-up: Your email sign-up form’s only function is to subscribe someone to your email list, or… You include an email sign-up checkbox on a registration or checkout form, it’s unchecked by default. Opt-out email sign-up: You pre-check that email signup checkbox on the registration/checkout form, or… […]

The Power of the Preheader (+ Subject Line)


It goes by many names: Preheader, Preview Text, Second Subject Line, Snippet Text. Whatever you call it, it is (in this email marketer’s opinion) one of the most underutilized but most valuable parts of a marketing email. The Preheader of your email lives at the very beginning – above your banner image, before any content or links. Since it’s usually displayed below or directly after the Subject line, it’s much more relevant in Inbox view than once the email is actually opened. The inbox is, after all, the point at […]

 

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