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Email Marketing Benchmarks 2019: Part Two


The holiday season is over and emailers, we’re moving into not just a new year, but a new decade. In the last decade, email marketing took a strong foothold as one of the top marketing channels for both B2B and B2C marketers. Email hasn’t been without its own set of challenges (including the seemingly ever-present chant that email is dead), but we can safely say that research indicates that 72% of U.S. adults actually prefer their communications with a brand to come via email. It gets better than that, email […]

Tip of the Month: Dark Mode in Email


Dark Mode is a feature introduced recently through on Apple and Android devices, and is getting used by those who want better text readability, want to save battery life, or simply prefer the dark appearance. Your emails will generally remain unaffected when a user enables dark mode, but did you know you have the ability to style your emails based on your recipient’s color scheme? Doing so can enable your emails to be more in sync with a user’s preferences, and can also just be a fun way to show […]

Segmentation Strategies for CRM and Marketing Automation Strategy


Personalization, personalization, personalization—that’s the key to success for digital marketers these days. But the dirty secret of personalization is that you have to have the data first to make it happen.   The good news? Your CRM system is the perfect place to start.   As you begin to think about the ways you can personalize your digital campaigns, your CRM system can help you put framework around what you can—and can’t—personalize. Personalization can refer to the timing, segmentation strategy, or data points within an email (among other things). In […]

What’s New: Throttling, Website Visit Campaigns, and More


We’ve been hard at work on your feature requests, emfluence Marketing Platform users. Let’s take a look at what’s new in October 2019, and keep those suggestions coming! Email Throttling BA asks: We need to send to a large group, and we don’t want to overwhelm our call center. Rather than breaking up one big list into several smaller lists, is there a way to distribute the send more evenly over time? Your call center agents salute you! The emfluence Marketing Platform offers the ability to throttle the sending of […]

Trick of the Month Emails: Black Friday Tips


Black Friday is just around the corner, and turkeys and inboxes should prepare to be stuffed. While having a great offer might be the main focus of your upcoming Black Friday campaign, creating an email that stands out from the rest could be just as important. Here are a few email tricks that could accompany your offer: Use Google Fonts for more visual appeal If you’re willing to jump through a few hoops, Google Fonts can be a great way to bring some originality to your emails. They won’t be […]

 

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