Blog

B2B Email Marketer’s Guide to Outlook


It’s every email marketer’s least favorite inbox, and yet for B2B email marketers, the Outlook inbox is the most likely place our emails will land. Outlook is notorious for wreaking havoc on design elements, blocking attractive images, and making email marketers cry, but despite the problems it causes, it’s still the fourth-most popular inbox in the world, according to Litmus’ http://emailclientmarketshare.com/:   While we can’t change the fact that Outlook is the bread and butter inbox for B2B, we do hope our B2B email marketer’s guide to Outlook can ease […]

Cross Sell Campaigns


Create campaigns in your marketing automation platform that dynamically suggest new products or services based on a buyer’s previous purchase. Learn how to build a cross sell campaign in this video: In this video you’ll learn: How to create dynamic content blocks How to create custom fields and content variables How to build dynamic content in the emfluence Email Builder

How to Measure Email ROI Beyond the Clicks


You’ve heard the stats: email marketing can drive as much as $40 for every $1 spent. Email is consistently one of the top performing digital marketing channels, and yet most of what we talk about when we talk about email performance is still tied to open and clickthrough rates.   That’s not to say opens and clickthroughs aren’t important—they are great for email marketers to use for benchmarking campaign type responses, engagement, and general success—but for email to be a truly impactful channel, marketers need to push beyond surface metrics […]

What’s New: Dynamic Dates on Landing Pages, Online Certification


This month’s updates are all about personalizing landing pages with more dynamic content. Let’s cover what you asked for and how we delivered in June 2020: Image Control on Landing Pages LA asks: It would be great to have more control over the images in our landing pages, especially for iframed content. Can do! The Drag and Drop landing page builder now offers more options for linking images and buttons: Default replaces the current tab with target link New Tab opens a new browser tab If you are using an iframe, […]

Tip of the Month: Milestone Emails


Last month, we gave you some ideas for building milestone emails, and this month we’ll show you how you can implement these ideas in the emfluence Marketing Platform. We are going to utilize custom variables to assign the personalized values throughout the email. The first step is creating and naming these variables:   Once we have defined custom fields, they can be populated with our data.   With custom fields populated, we can now add the variables to the email that will pull in these numbers! <span class=”headline”>Nice work, $$firstName!</span><br/> […]

 

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