Blog

What’s the Difference Between Your CRM System and Your Marketing Automation Platform?


It probably won’t surprise you to learn that customer relationship management (CRM) software and marketing automation software are VERY different from one another. Yet, it seems that many marketers still ask the question: can I use one of these to do the job of the other?   On the surface, each one can appear to be somewhat similar, but a closer look shows that each platform serves a very different purpose. Since it’s so important that sales and marketing teams understand the differences between the two systems, let’s examine the […]

What’s New: Selections in the Query Builder and More


Every month, we receive feature requests and suggestions from the marketers who use the emfluence Marketing Platform every day. Here are a few of the updates we made based on our platform client requests in March 2019: Query Builder Selections KH asks: I want to create a dynamic group, based on records whose statuses have changed since they were originally added, and I want to be able to segment them with exclusion criteria. Can the platform do that? We recently added two new selection criteria to the Query Builder: Added […]

Getting Started with Sales Nurturing and the emfluence Marketing Platform


You’ve just launched your inbound campaign and high-quality leads are beginning to flow into your CRM system. Your work here is done, right? Of course not! This is only the beginning. Once your inbound campaigns are launched, you have to make sure your new leads remain high-quality by developing them into sales-ready opportunities.   This is where the art of sales nurturing comes into play—depending on your line of business, the sales cycle can last months or years. It’s not always easy to nurture these leads in an efficient, timely […]

Using Multiple Lead or Scoring Models to Deliver the Right Message Across the Customer Journey


If you are tracking and assigning values to customer and prospect activity as it relates to digital engagement with your brand, you already recognize that the insight it can bring can greatly assist your sales and marketing activities. At a very basic level, the most engaged contacts represent the hottest opportunities. That data in the hands of a capable sales and marketing organization can have a dramatic impact on success. Yet that’s just one small piece of the customer journey. Contact scoring has a place across the entire customer lifespan. […]

What’s New: Bigger GIFs, Anchor Updates


Every month, we receive feature requests and suggestions from the marketers who use the emfluence Marketing Platform every day. Here are a few of the updates we made based on their requests in March 2019: Updates to GIF Sizes MS asks: The image size limit for GIFs is way too low. Our work shines with hi-res photography, and I honestly can’t get a GIF small enough to work! We agree, MS! Your work really does shine in high res. We increased the size limit for animated GIFs to 3MB, so […]

 

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