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Tip of the Month: Battle of the A/B split test emails!


Using the A/B Testing Tool in the emfluence Marketing Platform, you can create up to five variations of an email, with options to test everything from subject lines to call-to-action buttons, from names, email content, and more. Getting started with the A/B Testing Tool To get started, just click the “Create A/B Split” button on the compose step of your email. You will always have the option to delete any variations you create. Once created, you will see options to create variations of pretty much everything. While you can customize […]

Hard Bounce vs. Soft Bounce in Email Marketing


Let’s start with simple definitions: in email, a bounce happens when a recipient’s mail server rejects an email. It’s the email server equivalent to swiping left on a dating profile app. Hard bounces and soft bounces can be triggered for several reasons, and it’s important to know which type is affecting your email marketing campaign from reaching some of your contacts. Knowing the difference between a hard bounce versus a soft bounce will help you effectively handle each situation when they come up, while still maintaining your deliverability reputation and […]

What’s in a From Name?


Composing the perfect email is about so much more than a snappy subject line and clever call-to-action. With the constant barrage of marketing emails being sent daily, the inbox has become valuable real estate! As a marketer, all you can hope for (at the very least) is that your recipients open your email, but you may need to do more to entice them—like be more mindful of who the email looks like it’s coming from. Did you know that more than half of email users pay attention to the from […]

Buyer Intent Triggered Email Campaigns


Are you working a strong funnel of marketing qualified leads? Using buyer intent signals in the emfluence Marketing Platform and your CRM system, you can create automated outreach emails designed to determine which of those marketing qualified leads might be ready for a sales conversation–all without your sales team lifting a finger. In this video, you’ll see what signals to use and how to automate the outreach while still maintaining a personal touch: In this video, you’ll learn: What buyer intent signals to include in your automation query What data […]

What’s New with the emfluence Marketing Platform: Q1 2021


The emfluence Marketing Platform team rolls out dozens of new features each year…so many, in fact, that we discovered it can be difficult for our fans to keep track of all the new bells and whistles. That’s why this year, we’re excited to launch a new quarterly series designed to walk you through not just what’s new, but also how to put these new features to use for your company.  For our first edition of What’s New with emfluence, watch David Cacioppo and Natalie Jackson chat about: Our new integration […]

 

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