Blog

New Releases for a Fourth Quarter Push


Just in time for Black Friday planning, emfluence has released several key enhancements, including enhanced A/B testing, powerful segmenting tools, and clever proofing and planning tools. Create, Test, Measure and Repeat The new A/B Testing Tool makes testing email variables easier than ever. Create up to five variations of an email, with options to test everything from subject lines to call-to-action buttons, from names, email content, and more. Once you’ve created your tests, select your winning criteria, your testing time frame, and the percentage of your list you’d like to […]

How to Use Marketing Lists from CRM to Power Your Marketing Automation Strategy


Whether you use Microsoft Dynamics, Salesforce, a homegrown CRM or otherwise, Marketing Lists built from sales data in your CRM system can be invaluable marketing tools if assembled and utilized properly. If you’re not already using Marketing Lists, these are especially effective when integrated into your marketing automation platform (like the emfluence Marketing Platform). By using Marketing Lists to feed your automated email campaigns, you can more efficiently target the most appropriate audience for any given campaign and include your Sales team in the list building process. Better yet, once […]

Email Marketing Benchmarks 2019: Part One


Heading into the second quarter of 2019, economic forecasts suggested a slight slowing of the growth rate, underscored by uncertainty about foreign trade policy, tariffs and consumer confidence. Also of concern were the impact of unseasonably cold (and long) weather and consternation about what the Fed would do with interest rates. Despite the uncertainty, the U.S. economy remained stable with continued, albeit slower, growth and consumer confidence remained high. While we don’t claim to use email metrics as a lagging economic indicator, we do review customer engagement metrics in light […]

Using Triggers in CRM for Email Campaigns


Hey, CRM marketers, sending leads from your marketing automation to your CRM environment isn’t a one-time event. Those leads still need nurturing—both to keep current customers happy and to encourage those early hand-raisers to fully convert into actual hot leads. The best way to this? Ensure your CRM system is funneling opportunity to your marketing automation platform (like the emfluence Marketing Platform, say) with the data it needs to generate the most effective follow-up campaigns.   In the world of email automation, this data passage is referred to as “trigger” […]

What’s New: NiftyImages Integration, Notes on Workflows


You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in June 2019: Build Anticipation with Countdown Timers NJ asks: I received a really great email with a live countdown timer to an event. Can the emfluence Marketing Platform do that? Nothing conveys a sense of urgency like a countdown timer. With a new integration to NiftyImages, emfluence Marketing Platform users can easily add […]

 

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