Personalization at Scale: More Than “[FNAME]”

By Ryan Phelan | Managing Director at RPE Origin Everywhere I go, I run into someone talking about personalization as if it were some new discovery or the next big trend. We have been talking about the need to personalize for 20 years. Why do people think it’s new?  True personalization is complex. The challenge I see is that we have oversimplified the gateway to success for email marketers. Why should we care? That part is easy.   We need to care because the rest of the digital marketing world is […]

How Your CRM Can Help You Get Personal

CRMs have an amazing ability to take relationships to the next level. They equip companies and teams with the tools needed to attract, retain, and nurture clients. Tap into your CRM and you also tap into the insights needed to personalize quickly and efficiently for your audience. Curious how to use what’s already at your fingertips to drive your personalization efforts? Read on to learn about the power of a CRM in getting personal. Build Relationships You’re already using your CRM to save everything from phone calls to social media […]

Ask the Experts: Relevancy and Personalization in 2022

You are not alone if you feel like it’s been even more challenging to hit the inbox consistently. Personalization and relevancy aren’t a guarantee that you will land in the right spot, but it does play a role.   Find out how experts in email answered our question:   Relevancy in email has been part of the conversation for over 20 years—in 2022, as personalization evolves and bubbles to the top of the conversation, how does the definition of relevancy change?  The Experts Christopher Donald | InboxArmy Betsy Grondy | Blackhawk Network […]

What’s in a (from) name – who should your email marketing be “from”?

Who Should Your Email Marketing Campaigns Be “From”? Commonly called a ‘From Name’ it’s the name that is displayed in an inbox above or to the left of the subject line. It tells the recipient who sent the message or who it’s ‘from.’ Studies have shown that it is as important or even more important than a subject line. If the recipient doesn’t know who the email is from, it will go directly into the trash. One of the most asked and most discussed questions in email marketing, it’s phrased […]

The Art of the Milestone Email

I’ll be the first to admit that the amount of data available to marketers can be a little overwhelming. Consumers want their online experiences to be personalized, but if it’s too personalized, they get a little creeped out. How do we use the data that is readily available tastefully? And before that, how do we get started with sending personalized messaging to our customers? Here’s where a milestone email can come in handy. What’s a Milestone Email? A milestone email is a type of behavior-based email you might send to […]


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