What’s Transactional and What Isn’t? Using Transactional Emails Beyond eCommerce Receipts

A transactional email is a communication that is sent to a customer following a specific engagement, such as account activation, subscription, purchase, or password reset. They can also be used to highlight the various stages of the shipping process, including the moment an item has been dispatched, package tracking information, and final delivery confirmation.  As email communications go, your transactional emails could be the most important emails that you ever send. Moreover, in an era defined by regulations, including GDPR and CSAL, when businesses can no longer rely on implied consent to add customers to their marketing lists, transactional emails […]

What’s New: Surveys, Email Ownership, SMS Updates and More

This month’s emfluence Marketing Platform updates include more SMS features, a reCAPTCHA option for surveys, the ability to split contacts on a workflow and more. See what our community has asked for and what we built in August 2021: More SMS Updates! emfluence continues to expand its new SMS offering. New features include adding automated SMS messages to workflows and being able to preview the SMS messages inside the workflow (you can now also do this on emails in workflows!). If you are interested in enabling SMS in your account, reach […]

Five Campaigns for Manufacturing Marketers

Manufacturing companies aren’t typically on the leading edge of adoption for digital marketing strategies, and according to the Content Marketing Institute, only 1% of manufacturing marketing teams consider their marketing to be “sophisticated”. However, you don’t need to be a marketing wizard to leverage your CRM data to efficiently (and effectively) segment, nurture and ultimately sell more deals with your marketing automation platform. You just need the right data and a plan in place. Marketing deserves at least a 50% stake in every CRM. The data being collected in your […]

Email Tip of the Month: Image Optimization for Email

We all want the images in our emails to look great, but when high quality comes at the cost of huge images and slow load times, the user experience can suffer. To get both performance and professional quality, you can optimize your images to reduce the file size while keeping the appearance the same. Resize your JPG Images Original JPG files will usually be very large in both pixel dimensions and file size. This will give you a high-quality image when printing, but the large size is unnecessary for email. […]

Modal Content: Keys to Using It Effectively

By Ken Magill for emfluence “I love it when something pops up in my face on a website and won’t let me continue what I was doing until I deal with it,” said no one ever. That no one likes being interrupted should be a top consideration when deciding how to employ modals, or pop-ups that disable the content on a website and require some action before the site visitor can get on with whatever he or she was doing. However, deployed thoughtfully, modals can yield great benefits to both […]


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