Creating Automated Triggers


On a mission to build sophisticated, hyper-targeted automated campaigns? Watch this special video from the 2020 And Then Some Conference to learn how to automate your target segments with the emfluence Marketing Platform’s Query Builder:   In this video, you’ll learn: How to use emfluence’s Query Builder to segment audiences How to build engagement and behavior-based automated campaigns How to save segments as dynamic or one-time audiences

Marketing and Sales Alignment with Marketing Automation


Want to improve the working relationship between your sales and marketing teams? Watch this special video from the 2020 And Then Some Conference to learn how to facilitate the hand off of marketing leads to the sales team with the emfluence Marketing Platform:   In this video, you’ll learn: How to use Contact Score to qualify leads How to trigger sales conversations with marketing automation How to track success across both departments

What’s New: Workflow Exit Conditions and More


This month’s emfluence Marketing Platform updates are focused on powerful new features on our Workflow Builder. See what our community has asked for and what we built in August 2020: Workflow Exit Conditions MS Asks:¬†We would love to have exit conditions available on workflows, so that recipients who have already converted are removed from future messages. Exit conditions are now available on all workflows. An exit condition allows you to define criteria to automatically and immediately remove an email address from a workflow. For example, if you have a workflow […]

Variable Content


Take personalization to the next level with variable content in the emfluence Marketing Platform. Learn how to create image or content blocks for unique emails:   In this video, you’ll learn: How to create variable content blocks How to assign variable content to recipients How to embed variable content in emails

Cross Sell Campaigns


Create campaigns in your marketing automation platform that dynamically suggest new products or services based on a buyer’s previous purchase. Learn how to build a cross sell campaign in this video: In this video you’ll learn: How to create dynamic content blocks How to create custom fields and content variables How to build dynamic content in the emfluence Email Builder

 

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