This month’s emfluence Marketing Platform updates include stacking order options in email, downloadable ‘Views’ report, user types and more. See what our community has asked for and what we built: Adding Contacts to Automated Emails AR Asks: On an automated email, can you make it easier for me to queue those recipients for another automated email? Have you ever added emails to the end of a workflow after contacts had already completed their journey and needed to push them to the next email in a series? Or needed to manually […]
This month’s emfluence Marketing Platform updates include link tracking changes, increased size of test groups, delivery status of SMS messages, and more. See what our community has asked for and what we built: Link Tracking Changes Based on feedback from clients on link tracking, we’ve made a change to how it works in emails. Now, rather than including the full URL string in the email (which could contain fragments, non-standard characters, query string parameters, variables, etc. within the URL), we’ve replaced it with a coded value. This is a common […]
This month’s emfluence Marketing Platform updates include a list cleansing and verification tool, the ability to map to picklists through the Dataverse integration, user login history, and more. See what our community has asked for and what we built: List Cleanse Incorporated into Platform List cleansing or list verification is a good way to keep your list up to date and find and scrub out old addresses that are no longer active as well as identify potentially dangerous addresses such as spam traps. emfluence has now integrated the process into […]
This month’s emfluence Marketing Platform updates include Google Analytics 4 tracking, international characters on landing pages, simplified social media permissions, and more. See what our community has asked for and what we built: GA4 Tracking SP Asks: When will you add Google Analytics 4 to your tracking? The new GA4 property ID has been added to Google Analytics Tracking within emfluence. You will find it at the bottom of list. International Characters on Landing Pages VY Asks: Can you add support for international characters on landing pages? International characters such as […]
While the marketing experts at emfluence fully endorse those often repeated marketing mantras, who can forget the classic “email marketing is not dead“? That doesn’t mean we are not ready to embrace change. That change is increasingly facilitated by making the switch from standalone and often loosely integrated marketing software to more robust and powerful marketing automation technology. The question is: Are you ready for change? Why Marketers Need to Invest in Change As marketers, we all need to fully embrace change because, in the rapidly evolving digital marketing landscape […]
