This month’s edition of The Fix brings a mix of meaningful updates driven directly by user feedback, along with a few enhancements designed to give marketers more control and clarity in their day-to-day work. From new flexibility in how engagement metrics are calculated to improvements across SMS, surveys, and asset management, these updates are all about making the platform more intuitive and aligned with how teams actually operate. Here’s a closer look at what’s new, what’s improved, and what you can start taking advantage of right away. Delivered-Based Metrics Now […]

This month’s release leans into the details that slow teams down and clears them out. From faster landing page performance and more flexible survey integrations to added context in proof emails and expanded AI capabilities, these updates are all about removing friction from everyday work. Many of these changes come directly from user requests, along with a few foundational updates that set the stage for what’s coming next. Proof Email Notes AJ Asks: Can you add a notes box to the top of proof emails? Similar to approval emails, you […]

There are a lot of factors working against today’s marketer. Audiences are saturated with messaging day-in and day-out. Consumers are increasingly aware and skeptical of advertisements and the data acquisition practices behind their targeting. Marketing technology solutions are constantly evolving and becoming more and more complex. On top of that, marketing professionals are being expected to take on more responsibilities at the company level as well. They’re being charged with building the brand, communicating with internal and external stakeholders, developing channel strategies, engaging with the community, driving digital transformation, and […]

This month’s platform updates focus on making everyday tasks faster and more intuitive. From quicker list cleansing after imports to deeper search capabilities in Messages, expanded PDF reporting, early AI-powered contact summaries, and new tools to support your workflow, here’s a look at what rolled out this month, driven directly by user feedback List Cleanse After Import SY Asks: Can you make it easier to run a list cleanse after an import? On the Import History page, you’ll see the option to run a list cleanse only on imports that […]

This month’s emfluence Marketing Platform updates bring you AI insights, the ability to hide archived groups, additional help tools, and more. Explore the latest features inspired by our user community: Archived Groups KF Asks: We have many archived groups which makes bulk assigning group access difficult on new users. Can you provide a way to hide those groups? In System Users, the Groups tab now includes an option to toggle archived groups on or off, allowing you to hide them from the list. AI Insights on the Contact Record emfluence […]