Text Message Marketing for Health Insurance

Text message marketing or SMS marketing has gained a lot of ground in the past few years and is now a common way to communicate promotional or informational messages to your audience base. This is a strategy that’s grown in popularity due to its ability to foster better relationships and enhance engagement.   For health insurance companies, incorporating text message marketing into your strategy can transform the way you interact with patients and streamline operations. We’ll be exploring this useful tool and its applications to a traditional industry that’s evolving with […]

What is SMS Marketing? What You Need to Know and Do

You’ve heard about it. You’ve probably received some of it from other businesses. But what is SMS marketing, exactly, and how can you use it to serve your existing customers, gain new potential customers, and boost revenue? Is it something you add to your marketing mix or a replacement for an outdated program?  As you’re about to see, SMS marketing (or text message marketing) uses a unique channel to reach and engage with customers.   SMS marketing has several advantages over other forms of marketing communication and customer service. For one, […]

How to Integrate SMS into Your Content Calendar and Campaign Planning

What’s better than sending out SMS marketing? How about integrating SMS with your other marketing channels and amplifying your message’s impact? Using an SMS content calendar to guide your planning helps ensure your messages go out consistently and at the right time.  And if you’re using the emfluence Marketing Platform, you can map out your SMS marketing, along with email and social media, all from the same marketing calendar.   Let’s take a quick look at how to plan your SMS marketing, along with other customer engagement using a content calendar. […]

How to Write an Opening SMS Line That Actually Works

Sending the right SMS marketing text comes with a lot of pressure — and that pressure starts with the opening line.   Not only must it catch a subscriber’s attention and keep them engaged, it must do so in an incredibly tiny amount of space in a world where people’s attention spans are shorter than ever. Seriously. Take a look at your phone’s message inbox. There’s not much space there for, well, anything.  Moreover, there might not be a more sacred ground than a person’s text message inbox. Your marketing copy […]

3 Profitable Uses for SMS in B2B Sales and Marketing

B2B sales is built on touchpoints. The more touches you can make with each prospect over the sales cycle and beyond, the greater the likelihood that the prospect will turn into a loyal customer with a high lifetime customer value. SMS offers the potential to ramp up your B2B sales touchpoints with each prospect, at a much lower cost than most other forms of marketing.  SMS is probably the most interactive, personal and immediate form of marketing communication. It can’t replace email, social media or other channels, but it can […]


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