Choosing the Right Form Builder: Factors to Consider

Online forms show up everywhere you browse and have become an essential tool for collecting valuable customer data. You’ve likely filled out hundreds if not thousands in your life whether that’s signing up for updates, opting in for a newsletter, entering giveaways, registering for events, and more. From the user experience side, it is very intuitive and second nature. But what about from the side of the marketer who has to create the form? Choosing the right online form builder for your company can make a large impact on how […]

5 Ways You Can Use Marketing Automation to Improve Lead Generation

Marketing Automation & Lead Generation For some, marketing automation and lead generation go hand in hand while, for others, these two are completely separate ideas in their organization. For us, marketing automation is a key player in lead generation and is a solution that streamlines all the processes we have in place. Not only does aligning the two make everything more efficient, but it can also streamline the user experience for your customers and increase your sales. How Lead Generation Works Plenty of lead generation takes place on a digital […]

Marketing Automation: Is Your Strategy Fit for Purpose in 2023?

While the marketing experts at emfluence fully endorse those often repeated marketing mantras, who can forget the classic “email marketing is not dead“? That doesn’t mean we are not ready to embrace change. That change is increasingly facilitated by making the switch from standalone and often loosely integrated marketing software to more robust and powerful marketing automation technology. The question is: Are you ready for change?  Why Marketers Need to Invest in Change As marketers, we all need to fully embrace change because, in the rapidly evolving digital marketing landscape […]

How to Use Lead Scoring in Email Workflows

Timing is everything in our world, especially since it is leaning more and more towards personalized experiences. If you run any sort of email campaign, it’s a good idea to take steps to align it with your lead or contact scoring workflow. A proper lead scoring model can get you far in marketing to prospects and customers. It helps you target those who are actually interested at the right time in their sales journey and lets you know which leads should be left to nurture further. Continue reading to learn […]

Marketing Automation Platform Migration Made Easy

To some, migrating all your data from your current marketing automation platform to a new one can be intimidating if not a full-on nightmare. That’s valuable information that your company has spent budget and time to collect and organize over the years, not to mention any content or workflows that your creative teams have put together.   When migrating goes wrong, this can lead to confusion and chaos which is why many are cautious when it comes to trying a new platform. However, with the right prep and partner, migration can […]


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