What Is Marketing Automation: A Definitions Guide


Marketing automation technology – software specifically – should make our working lives easier and help us automate tasks that otherwise would have to be thought-to-do and done manually. Doesn’t that sound beneficial? Of course it does. Problem is, it takes time – and know-how. In the case of marketing automation software users, most are only using the manual portions of their software. According to Litmus, fewer than 5% of all marketing emails are automated. Marketing automation software users often sending emails (albeit often beautiful ones) manually…how dare they! Yes they’re marketing, but […]

Track Your Competition with Microsoft Dynamics Competitors and Marketing Automation


Want better insight into where you’re winning or losing your deals? Try leveraging the Competitors entity in Microsoft Dynamics 365.   The Competitors entity of Microsoft Dynamics 365 for Customer Engagement/CRM accompanies other, more popular entities, like Lead, Account, Contact, and Opportunity. Although it’s not used as often as the other entities, the Competitors function can provide a wealth of important marketing and sales data—all of which you can use to better segment and market to audiences using your marketing automation software and CRM integration.   What is the Competitors […]

Why We Need Marketing Automation (and not just Email Marketing)


By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using email marketing in some capacity to drive leads and sales, and they’re using it for good effect. Recent studies show that marketers rank email as the most effective channel for acquiring new leads and holding on to existing clients, and more than three quarters of marketers are happy with the ROI of email marketing.   But here’s the thing: even though the vast majority of marketers are […]

 

Ready to give it a go?