Online Marketing: Move Fast and Test Things


Mark Zuckerberg’s famous five-word mantra, “Move fast and break stuff,” inspired a generation of technology entrepreneurs who sought to emulate his success and get rich fast. For some (think Uber, Airbnb, and Netflix), this business philosophy worked well and left countless legacy competitors lying in the dust. But for others (think Theranos), breaking stuff meant breaking the law, which never ends well.  Moving fast and breaking stuff may work well for organizations with unlimited resources to devote to projects that may or may not yield a return. But for the […]

 

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