From the future of AMP to the @ sign’s past, emfluence’s first webinar in a series of three with our friends at Email on Acid was a huge success! Featuring Women of Email Co-founder Jen Capstraw, emfluence’s Director of Digital Strategy Cory LaGrange, and Email on Acid’s Betsy Grondy, we covered a full slate of where email has been, what’s happened to email since COVID, and where email is headed next. If you missed the session live, you can sign up to watch the event here. We had so many […]
This month’s emfluence Marketing Platform updates are focused on disabling click tracking, sharing contacts and the email Contact Preview. See what our community has asked for and what we built in January 2020: Disable Link and Click Tracking AS Asks: Can you provide the option to disable link/and or click tracking?” You now have the ability to turn off either Click and/or Link Tracking both on an individual email and as template defaults. Remember, turning off tracking means you will not get open and click metrics. Find out more in the help […]
Looking to uplevel your personalization game? Learn how to leverage variable content blocks in the emfluence Marketing Platform to customize the messaging in your campaigns: In this video, you’ll learn: How to create variable content blocks How to use variables to personalize campaigns How to test variable content within emfluence
Want to build a custom integration to your data sources? Using the emfluence Marketing Platform’s API, you can create an integration that matches your marketing needs. Watch our quick video from the 2020 And Then Some Conference to see how: In this video, you’ll learn: How to understand triggers Building your integration to our API Troubleshooting integrations
2020 has been a year for email marketing to shine. With so much inconsistency around traditional marketing channels, email send volume has increased exponentially this year. At emfluence, we’ve seen a remarkable 177% increase in the number of emails people are sending this year over last—which means more competition for that email open in your recipients’ inbox. If you’re looking for ways to uplevel your email marketing, evaluating your copy is a great (and easy) place to start. Here are 5 of our quick tips for crafting email copy that […]
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