Customer Journey Mapping for Better Email Marketing Campaigns

The importance of understanding your customers is a top priority for email marketing. Customer journey maps are useful tools that help marketers understand what the customer goes through. This is a visualization that encompasses the entire lifecycle of a customer’s relationship with a brand from exposure to post-purchase interactions. We’ll dive into the world of customer journey maps and how to utilize them to refine your email strategies.   Why Are Customer Journey Maps Important? There are several benefits to customer journey maps that can directly impact the success of email […]

How to Make Your Sales Email Subject Lines Hard to Ignore

There’s no doubt that there are likely dozens of unread marketing emails sitting in your inbox right now. Endless emails are sent on a daily basis to users all over and many are deleted without a second look.   What’s a marketer to do?   Grabbing attention comes down to crafting a compelling email subject line. This is the first impression your email makes and has a direct impact on whether it gets read or dismissed. To stand out, it’s essential to create a subject line that is hard to ignore. In […]

Increasing Email List Engagement with Conversation Starters

Email marketing has been and still is one of the most effective methods of reaching customers.  However, we’re all too familiar with overflowing inboxes—cue screenshot of an email app on a mobile phone screen with 3,000+ unread messages.  To fight the clutter, we as marketers must focus on how to create meaningful interactions. In this article, we’ll explore tactics to boost engagement and help you create emails that resonate with your audience.   Setting Expectations Right off the bat, it’s important for new subscribers to know what to expect from you.   […]

Safeguarding Patient Privacy: A Guide to HIPAA Compliant Email Marketing

Email is a powerful method of communication that allows businesses to communicate with customers everywhere. With all of the data that gets sent and received, it’s important for companies to be conscious of how that data is managed and protected, especially those that operate within industries that are strictly regulated.   Healthcare marketers are well-versed in the regulations of HIPAA (the Health Insurance Portability and Accountability Act) that govern marketing practices in the industry. Our comprehensive guide goes beyond the basics to keep you informed and empowered in achieving HIPAA compliant […]

The Effect of Email Marketing on Customer Lifetime Value

Email marketing has been a key channel for reaching customers. This is a strategy that gives you the opportunity to really connect with your audience in a direct and personal way. It can also have a significant impact on your customer’s lifetime value and lead to many benefits if deployed with intention. Read on as we explore what customer lifetime value is and how email marketing plays a role.  What is Customer Lifetime Value? Customer Lifetime Value or CLV is a metric that is important to a company when analyzing […]


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