The Future of Email Part One: Lessons Learned from 50 Years of Email


From the future of AMP to the @ sign’s past, emfluence’s first webinar in a series of three with our friends at Email on Acid was a huge success! Featuring Women of Email Co-founder Jen Capstraw, emfluence’s Director of Digital Strategy Cory LaGrange, and Email on Acid’s Betsy Grondy, we covered a full slate of where email has been, what’s happened to email since COVID, and where email is headed next. If you missed the session live, you can sign up to watch the event here. We had so many […]

What’s New: Disabling Link and Click Tracking And More


This month’s emfluence Marketing Platform updates are focused on disabling click tracking, sharing contacts and the email Contact Preview. See what our community has asked for and what we built in January 2020: Disable Link and Click Tracking AS Asks: Can you provide the option to disable link/and or click tracking?” You now have the ability to turn off either Click and/or Link Tracking both on an individual email and as template defaults. Remember, turning off tracking means you will not get open and click metrics. Find out more in the help […]

Uplevel Your Email Copywriting Game with 5 Quick Tips


2020 has been a year for email marketing to shine. With so much inconsistency around traditional marketing channels, email send volume has increased exponentially this year. At emfluence, we’ve seen a remarkable 177% increase in the number of emails people are sending this year over last—which means more competition for that email open in your recipients’ inbox. If you’re looking for ways to uplevel your email marketing, evaluating your copy is a great (and easy) place to start. Here are 5 of our quick tips for crafting email copy that […]

 

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