Platform Achievement Unlocked: Dynamic Content Blocks


Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can request the achievement […]

What’s New: Exclusion Groups and Multiple Contact Scores


2019 is barely underway and we are pleased to introduce a few new updates to the emfluence Marketing Platform. Exclusion Group The Exclusion Group feature makes sending emails even easier. Available in the “Select Group” step, the feature allows senders to specify a group or groups to omit from a mail list.  The feature may be handy if you want to mail to your master list but want to exclude a subset for whom the message is inappropriate. For example, you may want to exclude your Florida customers from your […]

How to Run Email Deliverability Double Checks


When you sign on to the emfluence Marketing Platform, you not only get the fantastic resources who work in the Kansas City office, but you also get access to industry-leading partnerships that emfluence has built over the years, like ReturnPath.  ReturnPath is the deliverability expert in the email marketing industry, and we value this partnership because it helps get your message delivered to the inboxes you want.   ReturnPath isn’t just a great email deliverability engine—they’re also a content machine. ReturnPath publishes multiple articles throughout the year covering topics ranging from annual […]

Email Marketing Benchmarks 2017: Part One


If you can’t measure it, you can’t improve it. Measuring is the mantra of the digital marketer—it’s the determiner of a campaign’s success or failure and an influencer in where we put our dollars. If you’re routinely reviewing your own email metrics, you’re off to a great start—and even better if you’re comparing your data year over year. But measuring your own data is just the first step. Without benchmarks to compare your numbers to, how do you know if what you’re doing is truly successful? That’s why we like […]

How to Build a Customizable Email Reporting Template


If you’re using email strategy as part of your marketing efforts, then this blog post is for you. That’s because reporting on what you’re sending is a crucial step in a successful email marketing strategy. If you’re not already building email reports, you could be missing out on opportunities for the optimization of your campaigns. With that said, the first step you’ll have to take is to build a template for your email reports. These reporting templates should be based on your marketing goals—whether that be clicks, opens, forwards, etc. […]

 

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