Tip of the Month: Milestone Emails

Last month, we gave you some ideas for building milestone emails, and this month we’ll show you how you can implement these ideas in the emfluence Marketing Platform. We are going to utilize custom variables to assign the personalized values throughout the email. The first step is creating and naming these variables:   Once we have defined custom fields, they can be populated with our data.   With custom fields populated, we can now add the variables to the email that will pull in these numbers! <span class=”headline”>Nice work, $$firstName!</span><br/> […]

Lead Reactivation Campaigns

Have leads in your CRM system that you’d like to reengage on behalf of your sales team? Learn how to leverage your CRM integration to the emfluence Marketing Platform to build a lead reactivation campaign:   In this video, you’ll learn: How to create automated campaigns triggered fromĀ  your CRM system How to personalize emails to look like they’re coming from CRM record owners How to nurture leads to a desired goal

High Contact Score Campaigns

You’re gathering contact scores, but what’s next? Learn how to automate emails to people who reach certain contact scores–and how to keep customers out of your automations:   In this video, you’ll learn: How to create queries targeted at leads with high contact scores How to personalize your emails How to leverage your CRM to ensure your automated emails land in the right inboxes

Event Promotion Campaigns

Got a big event coming up? Learn how to leverage the emfluence Marketing Platform to promote your next event. We’ll cover the Marketing Calendar, social media integrations, email, landing pages, and more:   In this video, you’ll learn: How to create events and plan your promotion strategy in the Marketing Calendar How to automate emails and send messages to targeted audiences How to incorporate visuals, like countdown timers, to generate engagement

Tip of the Month: Search Bars in email

Internal site search is a key component of websites, allowing users to quickly and efficiently find what they’re looking for. It is also critical functionality for e-commerce sites with a large inventory of products. Wouldn’t it be neat if we could skip over the intermediate step of driving users to your site from an email, and allow users to conduct a site search right within the email itself? Although inbox support varies, it is possible to do while still providing a fallback. Proper code setup is critical for this to […]


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