Most websites have traffic. That’s not the problem. The problem is what happens next. If your email list isn’t growing, your email signup strategy likely isn’t converting visitors into subscribers. Visitors come to your site, look around, and leave without taking action unless you give them a clear opportunity to engage. Popups change that. Whether you call them popups, lightboxes, or modals, they create a focused moment where a visitor can take action. When they’re done right, they turn passive traffic into subscribers. What Is a Modal (and Why It Works for Email Growth) A modal is a popup that appears on top of your […]
Marketers sit on more customer data than ever. Every open, click, page view, workflow entry, and form submission is a signal. The challenge is not collecting engagement; it is interpreting it quickly enough to act on it. AI is changing how teams bridge that gap. Instead of manually reviewing activity logs, exports, and timelines, AI can scan behavior patterns across campaigns and summarize what matters most to individual contacts in seconds. It shortens the distance between signal, insight, and action. You get clarity without hours of digging, and contacts receive communication that reflects what they actually care about. This is how […]
As wacky as some of our marketing ideas get, there is always a rhyme or reason behind our actions. As marketers, we aren’t just chasing down anyone who stops by our storefront, whether virtually or physically. We understand that the most effective way to grow a business is to use a lead scoring model. A properly fleshed out lead scoring model is one of the most impactful strategies to put in place to keep track of where your potential clients and customers are in the sales funnel. This is a […]
It’s a question that email marketers have been asking for almost as long as we’ve been sending emails. Should I collect every email that legitimately comes my way and maximize the size of my lists? Or should I adopt a double opt-in strategy and risk losing potential subscribers with an additional step in the sign-up process, but guarantee the quality of my lists? A single opt-in strategy can indeed help you build your lists approximately 20-25% faster than a more robust double opt-in process. But does this growth come at a cost? If you had asked me a few years ago what my preference was, I’d have erred on the side […]
You may have noticed a couple of small, but extremely useful, updates to the emfluence Marketing Platform. If not, read below and find a couple of new tricks in looking at your data! Contact Details Now when you are viewing the Contact Details of an individual contact record, all groups which that contact is a member of will migrate to the top of the list. You will also see a new search bar allowing you to search the column for other groups which you may want to add that contact. […]
