“Should I use a data append service?” That’s a great question, but before it can be answered you need to answer a few other questions. Why do you want to append that data? What data do you want to append? And, how do you intend to use that data? First let’s look at the Why. Most likely it’s for marketing purposes. You may want to have the ability to achieve better segmentation for targeting or better personalization to increase response rates. You may also be looking to create personas to […]
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