Meet Your Leads Where They Are

Generating leads in the past may have looked like cold calls or emails to customers who have never been exposed to your brand. However, these tactics are proving to be outdated in many industries especially because there isn’t much solid ground to work from.   Instead, marketers are finding that the best strategy for generating leads is to meet them where they’re at. This means creating chance encounters through online ads, carving out paths through clever content, or using social media to attract interest. When you do this, you’ll find that […]

Marketing Automation Platform Migration Made Easy

To some, migrating all your data from your current marketing automation platform to a new one can be intimidating if not a full-on nightmare. That’s valuable information that your company has spent budget and time to collect and organize over the years, not to mention any content or workflows that your creative teams have put together.   When migrating goes wrong, this can lead to confusion and chaos which is why many are cautious when it comes to trying a new platform. However, with the right prep and partner, migration can […]

Keeping Your CRM Up-To-Date and Healthy

When a business invests in a Customer Relationship Management (CRM) solution like Microsoft Dynamics, it invests in the organization’s smooth running and efficiency. A well-maintained CRM will give everyone in the business, who needs access to customer data relating to just about any function, the right information at the right time. Conversely, a poorly maintained CRM can be a disaster.  To understand what a healthy CRM strategy looks like, we should perhaps first take a look at some bad CRM habits that lead to the availability of multiple versions of […]

Microsoft Dynamics’ Role in Mapping the Customer Journey

As marketers, we talk a lot about the importance of maintaining quality customer data and its fluidity. If your data isn’t fresh, up-to-date, and easily accessible across your organization, the value of that data is potentially compromised.   Having a central repository to store and manipulate your data isn’t a “nice to have” option. It’s absolutely essential. Needless to say, the moment a spreadsheet is involved, you suddenly lose any integrity in your data.  Introducing Microsoft Dynamics Microsoft Dynamics is a software solution that organizations employ to manage their data for […]

Becoming a Data-Driven Organization

According to the International Data Corporation, global spending for big data and business analytics solutions is forecast to reach $215.7 billion in 2021, representing a 10% growth over 2020.    However, a quick internet search for “how many companies are data-driven?” renders conflicting, if not downright perplexing, search results.  Topping the page is a link to a recent Harvard Business Review Survey showing:   72% of survey participants report that they have yet to forge a data culture 69% report that they have not created a data-driven organization 53% state […]


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