Understanding the roles best played by your CRM and marketing automation platform is key to developing data-driven lead nurture campaigns. It’s important to set the actual content and design of your campaign aside for a moment and think about the data points you will use to build it. But first a quick reminder of why we use lead nurture campaigns—not all leads are created equal. They fall within a spectrum, from complete stranger to your brand to sales qualified prospect with a need, desire and budget established. Somewhere along that […]
Email has been one of the most consistent channels for marketers during the 2020 pandemic. Volume overall (as measured by the emfluence Marketing Platform) is up more than 56% this year, and there’s no surprise as to why—in a time where direct mail, targeting methods, sales calls, and trade shows are largely unavailable, we can always rely on email to find its way to our target audience. That doesn’t mean marketers have freedom to email at random. If you want your email campaigns to prove successful, there is a list […]
On a mission to build sophisticated, hyper-targeted automated campaigns? Watch this special video from the 2020 And Then Some Conference to learn how to automate your target segments with the emfluence Marketing Platform’s Query Builder: In this video, you’ll learn: How to use emfluence’s Query Builder to segment audiences How to build engagement and behavior-based automated campaigns How to save segments as dynamic or one-time audiences
Want to improve the working relationship between your sales and marketing teams? Watch this special video from the 2020 And Then Some Conference to learn how to facilitate the hand off of marketing leads to the sales team with the emfluence Marketing Platform: In this video, you’ll learn: How to use Contact Score to qualify leads How to trigger sales conversations with marketing automation How to track success across both departments
“Should I use a data append service?” That’s a great question, but before it can be answered you need to answer a few other questions. Why do you want to append that data? What data do you want to append? And, how do you intend to use that data? First let’s look at the Why. Most likely it’s for marketing purposes. You may want to have the ability to achieve better segmentation for targeting or better personalization to increase response rates. You may also be looking to create personas to […]
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