How Your CRM Can Help You Get Personal

CRMs have an amazing ability to take relationships to the next level. They equip companies and teams with the tools needed to attract, retain, and nurture clients. Tap into your CRM and you also tap into the insights needed to personalize quickly and efficiently for your audience. Curious how to use what’s already at your fingertips to drive your personalization efforts? Read on to learn about the power of a CRM in getting personal. Build Relationships You’re already using your CRM to save everything from phone calls to social media […]

How Marketing Automation and CRM Help Each Other

Marketing automation and customer relationship management (CRM) go together. These tools should not only be a process that flows clearly from beginning to end, but also one that blends at needed points to create a cohesive story about the customer. They both paint half of a whole picture. So, why do they get cordoned off into different workflows in the business world? Companies have fine-tuned the way their organizations run, with each department being hyper focused on the tasks at hand. This is fine and all, but it is not […]

How Is Marketing Automation Different from CRM?

When a company runs like clockwork, marketing and sales tasks can appear as if they are blended. However, only the companies that can distinctly identify the purposes and roles of these departments and their tools are able to function successfully and efficiently. Marketing automation and CRM systems are both tools used by companies to handle and organize leads and interactions. While they may appear to take on similar tasks, it is important to understand the goals of each software in order to effectively integrate them with business processes. Primary Differences […]

Five Campaigns for Manufacturing Marketers

Manufacturing companies aren’t typically on the leading edge of adoption for digital marketing strategies, and according to the Content Marketing Institute, only 1% of manufacturing marketing teams consider their marketing to be “sophisticated”. However, you don’t need to be a marketing wizard to leverage your CRM data to efficiently (and effectively) segment, nurture and ultimately sell more deals with your marketing automation platform. You just need the right data and a plan in place. Marketing deserves at least a 50% stake in every CRM. The data being collected in your […]


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