Winback Campaigns

You win some, you lose some. Learn how to create automated email campaigns that help win them back using the emfluence Marketing Platform:   In this video, you’ll learn: CRM triggers that can feed automated winback campaigns How and when to create automated campaigns for leads or clients you’ve lost What sorts of messages to include in a winback campaign

Paid Search Lead Nurture Campaigns

You’re getting great results with paid search, but are you effectively nurturing those new leads through your buying cycle? Learn how to create a lead nurture series that supports inbound paid search and paid media leads through the purchasing phase:   In this video, you’ll learn: What sort of supportive messaging to include in a lead nurture How to trigger the nurture campaign How to connect your series to your sales cycle

Onboarding Campaigns

Welcome new clients, customers, and prospects to your brand with an automated email onboarding series. Learn how to deliver information that’s relevant and creates a smooth onboarding process:   In this video, you’ll learn how to: Create triggers from your CRM system to launch an automated welcome series Incorporate helpful information needed for new clients to get started Personalize based on CRM data points

Lead Reactivation Campaigns

Have leads in your CRM system that you’d like to reengage on behalf of your sales team? Learn how to leverage your CRM integration to the emfluence Marketing Platform to build a lead reactivation campaign:   In this video, you’ll learn: How to create automated campaigns triggered fromĀ  your CRM system How to personalize emails to look like they’re coming from CRM record owners How to nurture leads to a desired goal

High Contact Score Campaigns

You’re gathering contact scores, but what’s next? Learn how to automate emails to people who reach certain contact scores–and how to keep customers out of your automations:   In this video, you’ll learn: How to create queries targeted at leads with high contact scores How to personalize your emails How to leverage your CRM to ensure your automated emails land in the right inboxes


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