Your CRM data can be clean, complete, and technically accurate and still be difficult for marketing to use. That’s because data quality is only part of the equation. The way your CRM organizes contacts, accounts, opportunities, products, interests, activities, and other information determines what marketers can actually do with that data. If those relationships weren’t designed with marketing in mind, seemingly simple requests can become surprisingly difficult. If those requests routinely require exports, spreadsheets, complicated workarounds, or help from a CRM administrator, the problem may not be the data itself. […]
Most customer journeys don’t happen in a straight line. Someone downloads a guide, ignores your next two emails, returns to your website three weeks later, visits your pricing page, attends a webinar, talks to sales, and then disappears again. Meanwhile, your marketing automation may still be dutifully sending: Email 1 → Wait three days → Email 2 → Wait five days → Email 3 There’s nothing inherently wrong with a linear nurture sequence. Sometimes it’s exactly what you need. The problem is expecting customers to follow the sequence as neatly as your workflow diagram does. Better marketing […]
This month’s product updates deliver practical improvements across the emfluence Marketing Platform. Highlights include new Query Builder capabilities, SSO login enhancements, expanded Landing Page API endpoints, workflow improvements, and additional enhancements inspired by customer feedback. Query Contacts by Email Activity JB Asks: Can you add a query to help me find contacts who haven’t been sent any email in the past 6 months? A new query has been added to Query Builder to allow you to search for “number of emails sent” within a set timeframe of two years or […]
Your customers don’t think in channels. They aren’t wondering whether your email campaign has a higher click-through rate than your SMS campaign or whether your social media strategy aligns with your marketing automation platform. They simply expect every interaction with your brand to be relevant, timely, and helpful. That’s what makes customer journey marketing so important. The most effective marketing strategies aren’t built around individual tactics. They’re built around the customer’s needs at each stage of the journey. The channels you choose should reflect what customers are trying to accomplish, the information they need, and how they’re most likely to engage in that moment. Email, SMS, landing […]
Most Microsoft Dynamics users don’t have a data problem. They have a campaign execution problem. The information marketers need already exists inside Dynamics. Lead status changes, opportunity updates, customer activity, event registrations, and account data are all being captured every day. Yet many marketing teams still struggle to turn that information into timely campaigns. Instead of building audiences directly from CRM data, they rely on exported spreadsheets. Instead of triggering campaigns from customer activity, they wait for manual processes or periodic data syncs. Instead of creating dynamic customer journeys, they spend valuable time maintaining static lists. The challenge isn’t collecting […]
