Most customer journeys don’t happen in a straight line. Someone downloads a guide, ignores your next two emails, returns to your website three weeks later, visits your pricing page, attends a webinar, talks to sales, and then disappears again. Meanwhile, your marketing automation may still be dutifully sending: Email 1 → Wait three days → Email 2 → Wait five days → Email 3 There’s nothing inherently wrong with a linear nurture sequence. Sometimes it’s exactly what you need. The problem is expecting customers to follow the sequence as neatly as your workflow diagram does. Better marketing […]
This month’s product updates deliver practical improvements across the emfluence Marketing Platform. Highlights include new Query Builder capabilities, SSO login enhancements, expanded Landing Page API endpoints, workflow improvements, and additional enhancements inspired by customer feedback. Query Contacts by Email Activity JB Asks: Can you add a query to help me find contacts who haven’t been sent any email in the past 6 months? A new query has been added to Query Builder to allow you to search for “number of emails sent” within a set timeframe of two years or […]
Your customers don’t think in channels. They aren’t wondering whether your email campaign has a higher click-through rate than your SMS campaign or whether your social media strategy aligns with your marketing automation platform. They simply expect every interaction with your brand to be relevant, timely, and helpful. That’s what makes customer journey marketing so important. The most effective marketing strategies aren’t built around individual tactics. They’re built around the customer’s needs at each stage of the journey. The channels you choose should reflect what customers are trying to accomplish, the information they need, and how they’re most likely to engage in that moment. Email, SMS, landing […]
Most Microsoft Dynamics users don’t have a data problem. They have a campaign execution problem. The information marketers need already exists inside Dynamics. Lead status changes, opportunity updates, customer activity, event registrations, and account data are all being captured every day. Yet many marketing teams still struggle to turn that information into timely campaigns. Instead of building audiences directly from CRM data, they rely on exported spreadsheets. Instead of triggering campaigns from customer activity, they wait for manual processes or periodic data syncs. Instead of creating dynamic customer journeys, they spend valuable time maintaining static lists. The challenge isn’t collecting […]
Salesforce is a powerful CRM. It’s built to manage data, track relationships, and support sales processes. But when it comes to executing marketing campaigns, many teams run into friction. Campaign setup becomes complicated. Reporting lacks flexibility. Cross-channel coordination is difficult to manage. Over time, what should be a streamlined process becomes harder to maintain. The issue isn’t Salesforce itself. It’s how marketing teams are expected to use it. The good news: you don’t have to choose between your CRM and better marketing execution. There’s a smarter way to use the data you already have in Salesforce, and it doesn’t require ripping anything out. Where Salesforce CRM Campaign Management Start to Break […]
