Benefits of Using AI to Optimize Your CRM Strategy and Workflow

I’m going to start this article with a gentle warning. Artificial Intelligence (AI) is a tool that can help you become a more efficient and successful marketer. You can use AI to inform your marketing strategy and take some of the heavy lifting out of your activities, but remember, the buck stops with you. AI is not a “magic marketing button” that you can hit to suddenly automate everything you do. So when deploying AI, you’ll need to carefully consider those marketing objectives and double-check everything it produces to ensure […]

Safeguarding Patient Privacy: A Guide to HIPAA Compliant Email Marketing

Email is a powerful method of communication that allows businesses to communicate with customers everywhere. With all of the data that gets sent and received, it’s important for companies to be conscious of how that data is managed and protected, especially those that operate within industries that are strictly regulated.   Healthcare marketers are well-versed in the regulations of HIPAA (the Health Insurance Portability and Accountability Act) that govern marketing practices in the industry. Our comprehensive guide goes beyond the basics to keep you informed and empowered in achieving HIPAA compliant […]

The Power of a Marketing Calendar

Marketing strategies are crucial for any business looking for success. However, even the best strategies can benefit from the support of useful tools to help keep them focused on their goals. A powerful tool that we can’t recommend enough is the marketing calendar. This serves as your go-to roadmap for planning and executing marketing initiatives effectively. With the correct use, this can impact your revenue generation and enable you to streamline your marketing decisions and processes.  The Impact Your Marketing Calendar Has on Revenue Generation There’s nothing worse than getting […]

How to Integrate SMS into Your Content Calendar and Campaign Planning

What’s better than sending out SMS marketing? How about integrating SMS with your other marketing channels and amplifying your message’s impact? Using an SMS content calendar to guide your planning helps ensure your messages go out consistently and at the right time.  And if you’re using the emfluence Marketing Platform, you can map out your SMS marketing, along with email and social media, all from the same marketing calendar.   Let’s take a quick look at how to plan your SMS marketing, along with other customer engagement using a content calendar. […]

How to Write an Opening SMS Line That Actually Works

Sending the right SMS marketing text comes with a lot of pressure — and that pressure starts with the opening line.   Not only must it catch a subscriber’s attention and keep them engaged, it must do so in an incredibly tiny amount of space in a world where people’s attention spans are shorter than ever. Seriously. Take a look at your phone’s message inbox. There’s not much space there for, well, anything.  Moreover, there might not be a more sacred ground than a person’s text message inbox. Your marketing copy […]


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