Email Marketing Benchmarks
Last Updated February 2022
Congratulations, email marketers! 2021 is officially a wrap! And what a year it was. Email turned 50, the pandemic continued, and B2B marketers continued to deliver value to their customers.
In our 2021 Email Marketing Benchmarks report, read up on what industries grew in 2021 vs 2020 and what Apple Mail Privacy Protection will mean for the industry going forward. Our report will also cover:
- Average email metrics by common industries
- B2B email marketing metrics
- The impact of the pandemic and holiday email traffic in the inbox
- Send volume across industries
- Automated versus manual email performance
and more!
Although the definition of success should vary from email to email, equally important are segmentation and delivering value. Download the report today to read more about the trends we saw in email in 2021.
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