You’ve seen them on websites and in emails for years: subtle call-to-action boxes that feature a thin border and text label of the same color with no button fill. These little guys are commonly known as ghost buttons, and they’ve created quite a division in the digital marketing space. Some marketers swear by their effectiveness while others call them poor performers. At emfluence, we like to say that as with most things email, it really depends. Why Use a Ghost Button? Thanks to a pretty simple design that often blends […]
The age of the Internet means information is readily available all the time. But just because this information is available does not mean it is easily accessed by everyone. What if you rely on a screen reader to see the email for you? What if you are unable to operate a mouse and require the use of a keyboard only to navigate a web page? Or perhaps you are one of 300 million people with some type of color deficiency. How can you read the text if the color contrast […]
This month’s Email Tip of the Month comes from Developer Ed Ball with Email On Acid. Email On Acid offers the comprehensive pre-flight email testing and rendering tools that make the emfluence Marketing Platform’s Preview Pane so powerful. Dark mode can sometimes cause problems for email developers because, as usual, email clients render things differently. But dark mode also provides us with an opportunity to try some pretty cool tricks. Be sure to catch our Jan. 12th Webinar with Email On Acid as we cover Lessons Learned from 50 Years […]
Collapsible navigation is standard practice on websites, but what if you want to include navigation in your emails? Listing a bunch of links above your email content on mobile is not going to be ideal, so if you think your emails need to include navigation, here’s a solution! This was built out using several methods created by Email on Acid, so thanks to them for their contribution to better email! To start, we’ll just create our menu as it will appear in on desktop versions: <div id=”navigation-container”> <table class=”navigation” width=”100%” […]
Today’s marketers are living in an age where valuable customer data is at their fingertips. But with all that information, where do you start? Customers expect a certain level of personalization and relevancy to their messages when engaging with your brand, so what better way to put your data to use than with a milestone email celebrating their birthdays, loyalty or personal accomplishments? Let’s start with the strategy. You don’t want to set up a milestone campaign just to say you have one. First, you’ll need to define what […]
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