Today’s marketers are living in an age where valuable customer data is at their fingertips. But with all that information, where do you start? Customers expect a certain level of personalization and relevancy to their messages when engaging with your brand, so what better way to put your data to use than with a milestone email celebrating their birthdays, loyalty or personal accomplishments? Let’s start with the strategy. You don’t want to set up a milestone campaign just to say you have one. First, you’ll need to define what […]
Internal site search is a key component of websites, allowing users to quickly and efficiently find what they’re looking for. It is also critical functionality for e-commerce sites with a large inventory of products. Wouldn’t it be neat if we could skip over the intermediate step of driving users to your site from an email, and allow users to conduct a site search right within the email itself? Although inbox support varies, it is possible to do while still providing a fallback. Proper code setup is critical for this to […]
Well… Unspam 2020, you sure didn’t disappoint! A full two days of all things email marketing, in the beautiful city of Greenville, South Carolina. What could be better!? While I would LOVE to go in depth on everything that I learned while at the conference, unfortunately that’s not what I am going to do. Instead, I am going to focus on my favorite session, that was led by Cristina Gomez (@ohcristina) of Tattly. Her session was all about the top email design trends she sees in 2020. However, let me […]
Ready to give it a go?