10 Tips for ChatGPT and Marketing Content Creation

With the advent of ChatGPT, using AI to create marketing content has entered the mainstream conversation. The question is, how far can we take this? What can AI do better than humans, and what can only be done by human marketers, writers, and content creators? Used well, these tools can save time and increase productivity, and may actually be able to increase the quality, reach, and effectiveness of your marketing content. Used poorly, and you can lose touch with what makes your business and brand unique and relevant to your […]

6 Steps to Creating a CRM Strategy That Works

Customer Relationship Management (CRM) is a vital aspect of running a business. Having a strong strategy to tackle this does wonders for your brand. Get ready to learn why it makes such a difference and how to create a strategy that works for you.  Importance of CRM Strategies Why is having a CRM strategy so important?   The entire basis of building relationships and nurturing them depends on having a good CRM strategy. A CRM strategy helps you develop an understanding of who your customer is and how you can make […]

Creating Your Email Checklist: What to Double Check Before You Hit Send

Whether you’ve been creating emails for years or you’re just getting started, any good email marketer will tell you that an email checklist is a good resource to have on hand. They are so simple that you probably already have one in mind while scrutinizing your emails before you hit send. Well, we’re here to make things even easier for you with a comprehensive list to ensure that all your emails are perfect when they hit your recipients’ inboxes. The Importance of an Email Marketing Checklist An email checklist is […]

Why Email is Still the Top Performing Channel After 50+ Years

Email is an old name in the business yet it continues to be one of the top performing marketing channels. It’s a medium that’s been through it all and proved again and again why it’s an effective way to reach customers and nurture relationships. You may already have a good idea of why emails are relevant but get ready to fall in love with this marketing format all over again.   Is Email Marketing Still Effective? Email marketing is not only effective, but also reliable. This is a tried-and-true method for […]

Designing Your Lead Scoring Model

As wacky as some of our marketing ideas get, there is always a rhyme or reason behind our actions. As marketers, we aren’t just chasing down anyone who stops by our storefront, whether virtually or physically. We understand that the most effective way to grow a business is to use a lead scoring model.   A properly fleshed out lead scoring model is one of the most impactful strategies to put in place to keep track of where your potential clients and customers are in the sales funnel. This is a […]


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