Designing Your Lead Scoring Model

As wacky as some of our marketing ideas get, there is always a rhyme or reason behind our actions. As marketers, we aren’t just chasing down anyone who stops by our storefront, whether virtually or physically. We understand that the most effective way to grow a business is to use a lead scoring model.   A properly fleshed out lead scoring model is one of the most impactful strategies to put in place to keep track of where your potential clients and customers are in the sales funnel. This is a […]

Email Accessibility: The Importance of Alt Text

Ask any email marketer about the most important aspect of their campaigns. They will typically highlight the careful use of subject lines, preview text, body copy, images, and compelling call-to-actions (CTAs). These are all highly visual and essential components of an email campaign. But what if the recipient has a visual impairment and cannot see these elements?  Thankfully, a raft of technologies is available that can help people with visual impairments stay connected with friends, colleagues, business partners, and brands via email. Collectively known as screen readers, these applications convert […]

5 Myths About the Holiday Season (Debunked)

Not everything you read on the internet is true. Many of us have come to realize that without issues. However, the same goes for marketing hearsay that pops up! Email is one of the most used channels in marketing and is definitely not dead. Ever wonder if you have your facts straight about email marketing? Curious about the marketing myths that circulate in our industry?  Wonder no more! We’re here to clear things up for you.   Myth #1: X Day of the Week is Best for Sending Emails Tuesdays are […]

Where Does Email Fit in Marketing Attribution Models?

There are a million and one ways to evaluate a marketing campaign and a million and one points throughout the campaign to measure. Marketing attribution is one method of analyzing results that can help you prepare future strategies and optimize ROI.   What Is Marketing Attribution? Marketing attribution refers to the process where marketers analyze how strategies and specific customer interactions contribute to sales, website traffic, and overall revenue. These various interactions are known as touchpoints and they represent some sort of action that the potential customer has taken whether that’s […]

Get Your Email List Ready Now for The Holidays

Holiday cheer, string lights, Black Friday frenzies, candy canes, and hot chocolate may be the last thing on your customers’ minds right now, especially with the sweltering heat of summer bearing down.   Marketers, however, have to work a few steps ahead which means that while swimming pools and cool drinks dance through the minds of our audiences, sugar plums and Christmas trees are dancing through ours.   We’re here to remind you that the holidays are fast approaching and while half a year may seem like plenty of time to prepare, […]


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