With open rates north of 90% and click-throughs that put email to shame, SMS is a direct line into your customers’ daily lives. But with great power comes great responsibility, and in 2025, the rules of engagement are more important than ever. Staying compliant across the regulatory landscape isn’t just about avoiding fines. It’s about preserving trust, delivering value, and keeping those open rates and engagement levels sky-high. So, let’s take a look at what’s changed, what’s stayed the same, and what savvy marketers should be doing now to stay […]
One size does not fit all, especially when it comes to marketing strategies. Whether you’re running a small operation or a massive manufacturing company, attracting customers and growing your business must be tailored to the unique challenges and opportunities of your company. Read on to learn about the different marketing needs of small and large manufacturers. We will explore how their challenges influence the types of marketing strategies they should implement. By understanding these differences, manufacturers can implement marketing tactics that are both cost-effective and scalable, driving long-term success. Comparing […]
Email marketing isn’t rocket science. In fact, it’s that very simplicity that makes it so accessible to marketers and consumers alike. The basic building blocks—subscribers, lists, campaigns, and workflows—are easy enough to grasp for anyone with even a passing interest in digital marketing. But every now and then, a technical term pops up that stops you in your tracks and makes you think, “Wait… what does that even mean?” One of those head-scratching terms is DKIM/SPF Alignment. And while it might sound intimidating at first, understanding what it is (and […]
In today’s crowded technology landscape, marketing automation tools aren’t hard to find. But for Microsoft Dynamics 365 users—and the Partners who support them—finding a solution that fits natively, works effortlessly, and actually makes marketers happy? That’s rare. That’s exactly where the emfluence Marketing Platform stands apart. While big brands like HubSpot, Click (formerly ClickDimensions), and Customer Insights dominate the conversation, emfluence delivers what modern marketers and Microsoft Partners really need: the best value, the smoothest Dynamics integration, and the ease-of-use that marketers demand. The Best Value for Dynamics Users Pricing […]
This month’s emfluence Marketing Platform updates include group membership added as a condition for conditional preferences on unsubscribe pages, expanded Dataverse reports, and more. See what our community has asked for and what we built: Sent Emails: Subject Line CO Asks: Can you add subject line to the Sent email list? When looking at sent emails in the list view, you will now see Subject Line in the displayed information. Conditional Preferences: Group Membership MD Asks: Can you add group membership as a condition for conditional preferences on the unsubscribe […]
