Q4 is the reset button most teams ignore. You’re wrapping campaigns, closing out reporting, and planning for next year. It’s also when your CRM is carrying the most baggage: outdated contacts, duplicated records, stale fields, and integrations that quietly broke months ago. All of it slows down segmentation, personalization, and automation. If you want a strong Q1, you can’t skip year-end data hygiene. Clean data gives you more accurate targeting, healthier deliverability, and better visibility into what actually worked this year. This is the moment to tighten up your CRM and marketing platform sync, fix what’s broken, and remove what doesn’t belong. A clean starting point […]
The smartest 2026 email strategies start with an honest look at 2025. This year brought real shifts in how audiences engage. Gmail, Microsoft and Yahoo tightened authentication requirements. Inbox filters became more aggressive. AI content flooded the market. And engagement patterns changed more than many teams expected. If you want stronger results next year, don’t start with a wish list. Start with the truth about what actually worked and what didn’t. This guide will help you focus on the signals that matter, so your 2026 plan is grounded in real performance, not assumptions. Start by Measuring […]
Microsoft has tightened its deliverability rules, and many marketers are already seeing the impact. Emails that once reached Outlook and Hotmail inboxes are now getting rejected for a single authentication failure, even when other checks pass. For brands that rely on email, this shift affects visibility and overall campaign performance. At emfluence, we view deliverability as a core part of every email strategy. Strong authentication protects your domain and helps your messages reach the inbox. With Microsoft raising the bar, now is the right time to review your setup and […]
This month’s platform updates focus on making everyday tasks faster and more intuitive. From quicker list cleansing after imports to deeper search capabilities in Messages, expanded PDF reporting, early AI-powered contact summaries, and new tools to support your workflow, here’s a look at what rolled out this month, driven directly by user feedback List Cleanse After Import SY Asks: Can you make it easier to run a list cleanse after an import? On the Import History page, you’ll see the option to run a list cleanse only on imports that […]
Marketers have a lot going on. Email inboxes are packed, social feeds are crowded, and ad costs keep climbing. Amid all that noise, one channel remains surprisingly underused yet incredibly effective: SMS. Text message marketing is direct, fast, and highly visible. If you want to connect in real time and cut through the clutter, it’s time to give SMS the attention it deserves. The Power of Immediacy According to Gartner, SMS open rates average between 90% and 98%, and most messages are read within minutes of being received. That’s an engagement level most channels can’t touch. Deloitte’s Global Mobile Consumer Survey reports […]
