If you’re a Microsoft Dynamics 365 shop evaluating marketing automation tools, you’ve likely discovered a crowded playing field. But for mid-market B2B companies who need deep integration, ease of use, and enterprise-grade email automation, emfluence consistently rises to the top. In this blog, we break down the real reasons Dynamics 365 users choose emfluence over competitors like HubSpot, Customer Insights, Mailchimp, and Zoho—and why it may be the right move for your marketing team, too. Built for Microsoft: No Middleware, No Headaches Unlike platforms like HubSpot or Mailchimp that require […]
The manufacturing industry is no stranger to volatility. Economic uncertainty is a constant challenge whether it’s shifting supply chains, rising material costs, or the looming threat of tariffs. In the face of these disruptions, how manufacturers respond matters more than ever. How you communicate with your customers, adapt to new realities, and build trust could determine whether your business thrives or survives. With the right digital marketing strategies, manufacturers can navigate the complexities of tariffs, supply chain disruptions, and price fluctuations while building stronger, more resilient connections with their customers. […]
This month’s emfluence Marketing Platform updates include webhook payload visibility for easier troubleshooting, a new indicator for queued contacts on workflow delay nodes, the addition of ‘Role’ to the Users List, and more. See what our community has asked for and what we built: Webhooks JB Asks: Can you make it easier to troubleshoot webhooks? We’ve introduced Webhook Payloads so you can now review a log of outbound webhook requests—complete with their payloads and any available response details. User Management TS Asks: Can you add Role to the user list […]
For Microsoft Partners, helping customers get more value from their Dynamics 365 investment increasingly means advising on marketing automation. Whether your customer wants to generate leads, nurture pipeline, or unify sales and marketing efforts, connecting CRM to marketing automation is the fastest way to get there. The emfluence Marketing Platform, built specifically for Microsoft Dynamics 365, gives your customers a fully integrated, marketer-friendly toolset—with the scalability and data alignment they need to grow. As a partner, you can deliver that value faster, with a platform that’s purpose-built for resale and […]
In the world of marketing, digital campaigns can often feel like a shot in the dark without clear data to guide your decisions. That’s where measuring ROI in digital marketing becomes essential. By evaluating how your campaigns perform and understanding which strategies bring the most value, you can stop guessing and start making informed, strategic decisions. Understanding ROI in Digital Marketing ROI in digital marketing is the return on investment from your digital marketing activities. It’s a measure of how much profit or value you get from each dollar spent […]
