Email has evolved dramatically in recent years. Email inboxes are no longer the cluttered environments that they used to be, stuffed full of irrelevant and unnecessary emails. Messages are now meticulously sorted into different categories based on their purpose. Essential emails, such as personal messages from friends, family, and colleagues and crucial transactional emails from businesses, typically land in the primary inbox folder. Meanwhile, marketing campaigns and newsletters are directed to the promotions tab, while social media notifications have their own dedicated space. Initially, many marketers were wary of email […]
This month’s emfluence Marketing Platform updates include activity logs added to workflows, an insecure URL warning in the Link & Image Checker, conditional landing page notifications, and more. See what our community has asked for and what we built: Workflows: Activity Log GB Asks: Can you add a log for workflows similar to emails? On the list of workflows, you will now see an Activity Log listed above the owner’s name which will open in a pop-up providing some information about when the workflow was last edited and saved. Links […]
In the healthcare industry, marketers must balance the goal of attracting and retaining patients with strict privacy and security regulations. The Health Insurance Portability and Accountability Act (HIPAA) plays a critical role in this context, ensuring that healthcare providers prioritize patient data privacy and security. HIPAA isn’t merely a marketing best practice; it’s a legal obligation. Non-compliance can lead to substantial fines, legal repercussions, and lasting damage to a healthcare provider’s reputation. In this post, we’ll explore why HIPAA compliance is critical and how it not only safeguards patient privacy […]
Marketing automation technology, much like email marketing before it, has long been central to the essential task of sending the right message to the right person at the right time. This used to involve relatively simple workflows that typically triggered ‘batch and blast’ campaigns based on previous engagements. However, the potential of marketing automation, especially platforms like emfluence, goes far beyond this. It’s not just about sending the right message at the right time, but about creating and sending marketing campaigns that are more personalized and effective than ever before. […]
Artificial Intelligence (AI) has significantly reshaped many industries, including healthcare. Its potential in marketing has brought about numerous innovations in how various healthcare services are promoted and patients are engaged. However, AI usage in any healthcare setting must also be carefully aligned with regulations like the Health Insurance Portability and Accountability Act (HIPAA). HIPAA compliance is essential in ensuring that patient information is protected and that AI-powered marketing tools do not violate privacy laws. In this post, we’ll explore the role of AI in healthcare marketing, highlighting its benefits, applications, […]
