Email marketing was never intended to be a one-way communication channel. Despite the best efforts of those ineffective marketers who continue to hide behind “no-reply” email addresses, there has always been the opportunity to engage email subscribers in a conversation. This strategy has always relied on marketers deploying relevant, timely, and engaging email campaigns that encourage the kind of interaction that enables relationships to grow. With the advent of sophisticated marketing automation technology, the opportunity to take these relationships even further is literally off the scale. For marketers who value […]
We like to talk a lot about list verification and cleansing in the email marketing industry. It’s one of those marketing best practices that can make a real difference to your deliverability, campaign engagement, and return on investment. But talk is cheap. How many of us are actually doing it? While many email marketers understand the importance of list verification and cleansing, they also see it as a chore. It’s like painting your bathroom ceiling or tidying your garage, there’s always something better to do. If only there were a […]
It’s no secret that successful email marketing is all about sending the right message to the right person at the right time. Of course, the best email marketers take their time to test and optimize every aspect of their strategy to ensure their campaigns deliver the best possible results. But here’s the rub: Time is a precious and limited resource, and most marketers just don’t have enough of it to ensure their emails are as optimized as possible. The good news is, even as an un-optimized marketing channel, email marketing […]
This month’s emfluence Marketing Platform updates include a new spam filter, conditional preferences, updates to contact records, and more. See what our community has asked for and what we built: Contact Record: Proofs CO Asks: Can you add Proofs to the contact record? Previously only shown in the ‘Timeline’ tab of a contact record, email proofs have been added to the ‘Emails’ tab. Preferences Center: Conditional Preferences PC Asks: Can you give me options to display different groups in the preferences center on the unsubscribe page? Located in the Options […]
So, you’ve decided to invest in marketing automation technology for your healthcare organization—great decision! You’re probably excited about all the digital “magic” that will streamline your patient communications and marketing tasks. While a marketing automation platform like emfluence can undoubtedly help you do all that and more, it’s essential to know that you’ll also need to invest some time in the setup process to get the most out of the system. You can think about the implementation process in the same way you might help a patient maintain their health […]
