Text Message Marketing for Health Insurance

Text message marketing or SMS marketing has gained a lot of ground in the past few years and is now a common way to communicate promotional or informational messages to your audience base. This is a strategy that’s grown in popularity due to its ability to foster better relationships and enhance engagement.   For health insurance companies, incorporating text message marketing into your strategy can transform the way you interact with patients and streamline operations. We’ll be exploring this useful tool and its applications to a traditional industry that’s evolving with […]

How to Make Your Sales Email Subject Lines Hard to Ignore

There’s no doubt that there are likely dozens of unread marketing emails sitting in your inbox right now. Endless emails are sent on a daily basis to users all over and many are deleted without a second look.   What’s a marketer to do?   Grabbing attention comes down to crafting a compelling email subject line. This is the first impression your email makes and has a direct impact on whether it gets read or dismissed. To stand out, it’s essential to create a subject line that is hard to ignore. In […]

Why Your Marketing Campaign Analytics Are Not Performing at Their Best

We all rely heavily on our marketing campaigns to drive growth and connect with our target audiences, but building a great campaign is only half the battle. What comes after launch is an extensive process of analyzing and improving. Understanding your campaign performance through analytics is what sets successful campaigns apart from missed opportunities. Today we’ll step into the world of campaign analytics and how this insightful data can make or break your success.  What Are Campaign Analytics? Campaign analytics are just as vital as the campaigns themselves. It is […]

What’s New: Notification Settings, SMS API Calls, Dynamics Group Mapping, and More

This month’s emfluence Marketing Platform updates include new notification settings, API endpoints for SMS, the ability to create new groups from within Dataverse sync settings, and more. See what our community has asked for and what we built: Notifications In the Options menu, you will now find a “Notifications” section allowing you to opt out of certain types of notification emails. Some notifications, such as those tied to user security, cannot be removed. Landing Page Ownership GC Asks: Can you allow us to change the owner of a landing page? […]

Increasing Email List Engagement with Conversation Starters

Email marketing has been and still is one of the most effective methods of reaching customers.  However, we’re all too familiar with overflowing inboxes—cue screenshot of an email app on a mobile phone screen with 3,000+ unread messages.  To fight the clutter, we as marketers must focus on how to create meaningful interactions. In this article, we’ll explore tactics to boost engagement and help you create emails that resonate with your audience.   Setting Expectations Right off the bat, it’s important for new subscribers to know what to expect from you.   […]


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