So, you’ve decided to invest in marketing automation technology for your healthcare organization—great decision! You’re probably excited about all the digital “magic” that will streamline your patient communications and marketing tasks. While a marketing automation platform like emfluence can undoubtedly help you do all that and more, it’s essential to know that you’ll also need to invest some time in the setup process to get the most out of the system. You can think about the implementation process in the same way you might help a patient maintain their health […]
Can you show me where it hurts? This simple question is asked in hospitals, clinics, and doctor’s offices every day, so perhaps it’s not such a bad way to start a conversation about marketing automation in the healthcare industry. It’s only when you understand the pain points in your marketing strategy that you can truly understand how a technology like marketing automation can make everything better. So, let’s ask that question one more time. Healthcare Marketing: Where Does It Hurt? Marketing automation technology can alleviate many different pain points in […]
This month’s emfluence Marketing Platform updates include the ability to set URL parameters on forms, group level suppression data available in the API, new achievements to unlock, and more. See what our community has asked for and what we built: Forms: URL Parameters ED Asks: We need forms built in the platform to be able to capture source/medium/keyword out of the referring UTM. Users are now able to set a field’s default value to come from a user-defined URL parameter along with a fallback value (if the URL parameter is […]
We’ve made some important updates to how emfluence handles bot traffic, and it’s essential to understand how these changes might impact your email metrics. While you may notice a decrease in your open and click rates, the data will now be more accurate and reliable. Read on to learn about the updates we’ve implemented and how they will improve the quality of your reporting. Website Tracking If a bot is identified, we will not only discount their email metrics but we also won’t count any website tracking data from them […]
While nothing is more important than good health, privacy comes a close second in marketing. In the case of marketing automation, healthcare marketers play a crucial role in upholding patient privacy, making healthcare marketing and privacy inseparable. As a result, healthcare has become one of the most heavily regulated sectors in a marketing industry already deeply concerned about protecting individuals’ data. Healthcare marketers in the United States must comply with all the global rules and regulations covering the marketing of everyday products and services, like GDPR and CPRA, as well […]
