Growth is a good problem to have. As your organization grows, your marketing becomes more sophisticated. You’re managing more campaigns, engaging more audiences, coordinating with sales more frequently, and delivering more personalized customer experiences. At the same time, expectations continue to rise. Leadership wants better reporting. Sales wants higher-quality leads. Customers expect more relevant communications across more channels. Marketing teams are expected to accomplish all of it with the same resources and tighter deadlines. For many Salesforce organizations, this is the point where marketing automation begins to feel limiting. The challenge isn’t Salesforce itself. Salesforce provides a powerful CRM foundation. […]
This month’s product updates deliver practical improvements across the emfluence Marketing Platform. Highlights include new Query Builder capabilities, SSO login enhancements, expanded Landing Page API endpoints, workflow improvements, and additional enhancements inspired by customer feedback. Query Contacts by Email Activity JB Asks: Can you add a query to help me find contacts who haven’t been sent any email in the past 6 months? A new query has been added to Query Builder to allow you to search for “number of emails sent” within a set timeframe of two years or […]
Every enrollment funnel has a leak. A prospective student downloads a program guide, attends a virtual event, fills out an inquiry form, or requests information. Then something happens—or nothing happens. The follow-up is delayed, communications aren’t relevant, questions go unanswered, and competing institutions capture attention. The prospective student loses momentum. For many colleges and universities, the challenge isn’t generating inquiries. It’s maintaining engagement after the inquiry. Marketing automation helps institutions close that gap through personalized communications, lead scoring, triggered follow-up, and stronger coordination between marketing and admissions teams. The Inquiry-to-Enrollment Gap: Where Most Institutions Lose Students The path from inquiry […]
Organizations invest in Microsoft Dynamics 365 to centralize customer data, improve sales processes, and gain better visibility across the customer lifecycle. But while Dynamics excels as a CRM, many teams find they need additional marketing capabilities to execute sophisticated campaigns, nurture leads, and measure marketing performance. If you’re evaluating marketing automation for Microsoft Dynamics 365, you’ll quickly discover there are multiple approaches available. Whether you’re looking for Microsoft Dynamics 365 marketing automation, comparing native Microsoft tools, or researching third-party solutions, understanding your options is the first step toward selecting the right platform. The best marketing automation platform for Dynamics should support your […]
Government agencies communicate with a wide range of audiences every day. Residents. Business owners. Visitors. Volunteers. Hunters. Anglers. Campers. Parents. Seniors. Community partners. Each group has different interests, different needs, and different reasons for interacting with your organization. Yet many agencies still rely on broad, one-size-fits-all communications that send the same message to everyone. The result is lower engagement, missed opportunities, and information that often gets overlooked because it isn’t relevant to the recipient. Today’s constituents expect a different experience. They expect timely, helpful communications that reflect their interests and make it easier to access services, participate in programs, […]
