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5 Things You’ll Learn How to Do at the And Then Some Conference


Haven’t bought your ticket to the annual emfluence And Then Some Conference yet? There’s still time! We’re officially two weeks away from this all-day digital marketing summit. Tickets are still available (for now), and we’re counting down the days and honing our basketball skills in preparation for August 25th at the College Basketball Experience. This year, we’re building the conference around takeaways—things you can start applying as soon as you get back to the office. Let’s look at 5 things you’ll learn how to do if you attend our conference: 1) […]

Why We Need Marketing Automation (and not just Email Marketing)


By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using email marketing in some capacity to drive leads and sales, and they’re using it for good effect. Recent studies show that marketers rank email as the most effective channel for acquiring new leads and holding on to existing clients, and more than three quarters of marketers are happy with the ROI of email marketing.   But here’s the thing: even though the vast majority of marketers are […]

How to Run Email Deliverability Double Checks


When you sign on to the emfluence Marketing Platform, you not only get the fantastic resources who work in the Kansas City office, but you also get access to industry-leading partnerships that emfluence has built over the years, like ReturnPath.  ReturnPath is the deliverability expert in the email marketing industry, and we value this partnership because it helps get your message delivered to the inboxes you want.   ReturnPath isn’t just a great email deliverability engine—they’re also a content machine. ReturnPath publishes multiple articles throughout the year covering topics ranging from annual […]

Features Update: Decisions, Decisions, Decisions


Automated Workflows have new options for targeted emails in the emfluence Marketing Platform. Say hello to Workflow Decisions!   As you build out your automated email campaigns, you can now add the option to split your contacts into new email groups based on actions (or inactions) taken by the recipient. These options can be based on clicks (or no clicks), views (or no views), or custom decisions matching a query.   With this addition, you can create complex automated email campaigns that lead to desired actions or nurture contacts based […]

What Marketers Need to Know About Collecting Personal Data


As a marketer, you want to know as much as possible about a customer or prospect so that you can develop strategies to better target them and to generate more revenue. As an individual, you want to protect your personal information from misuse or mishandling. Finding a happy place for everyone is complicated. It requires respect and diligence from marketers and trust and understanding from individuals.   This is part one of a series of posts to help promote a general understanding of the current state of Information Privacy in […]

 

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