Blog

Getting Started with Sales Nurturing and the emfluence Marketing Platform


You’ve just launched your inbound campaign and high-quality leads are beginning to flow into your CRM system. Your work here is done, right? Of course not! This is only the beginning. Once your inbound campaigns are launched, you have to make sure your new leads remain high-quality by developing them into sales-ready opportunities.   This is where the art of sales nurturing comes into play—depending on your line of business, the sales cycle can last months or years. It’s not always easy to nurture these leads in an efficient, timely […]

Using Multiple Lead or Scoring Models to Deliver the Right Message Across the Customer Journey


If you are tracking and assigning values to customer and prospect activity as it relates to digital engagement with your brand, you already recognize that the insight it can bring can greatly assist your sales and marketing activities. At a very basic level, the most engaged contacts represent the hottest opportunities. That data in the hands of a capable sales and marketing organization can have a dramatic impact on success. Yet that’s just one small piece of the customer journey. Contact scoring has a place across the entire customer lifespan. […]

What’s New: Bigger GIFs, Anchor Updates


Every month, we receive feature requests and suggestions from the marketers who use the emfluence Marketing Platform every day. Here are a few of the updates we made based on their requests in March 2019: Updates to GIF Sizes MS asks: The image size limit for GIFs is way too low. Our work shines with hi-res photography, and I honestly can’t get a GIF small enough to work! We agree, MS! Your work really does shine in high res. We increased the size limit for animated GIFs to 3MB, so […]

What Is Marketing Automation: A Definitions Guide


Marketing automation technology – software specifically – should make our working lives easier and help us automate tasks that otherwise would have to be thought-to-do and done manually. Doesn’t that sound beneficial? Of course it does. Problem is, it takes time – and know-how. In the case of marketing automation software users, most are only using the manual portions of their software. According to Litmus, fewer than 5% of all marketing emails are automated. Marketing automation software users often sending emails (albeit often beautiful ones) manually…how dare they! Yes they’re marketing, but […]

Four Must-Haves for Your CRM and Marketing Automation Platform Integration


So your organization has been growing quickly and at it’s finally time to get serious about integrating your CRM and marketing automation platforms. It’s a smart move! Sales and marketing alignment is a critical component of maintaining success and achieving sustainable, long-term growth. And a key part of this alignment is making sure your marketing and sales systems align as well. The customer journey involves fast-moving interactions that constantly bounce between sales and marketing touchpoints at every stage. The tighter the integration and alignment of your systems, the better your […]

 

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