For years, preference centers were treated as a compliance checkbox. A place to dump unsubscribe options and hope for the best. Today, they’re something much more important: a trust signal.  When customers feel overwhelmed by messaging, a well-designed preference center gives them an alternative to leaving altogether. It shows respect for their time, their data, and their autonomy. And when done right, it protects your list quality, improves engagement, and strengthens long-term relationships.  The problem? Most preference centers are confusing, outdated, or designed around internal needs instead of customer experience.  Here’s how to build one people will actually use.  […]

This month’s edition of The Fix brings a mix of meaningful updates driven directly by user feedback, along with a few enhancements designed to give marketers more control and clarity in their day-to-day work. From new flexibility in how engagement metrics are calculated to improvements across SMS, surveys, and asset management, these updates are all about making the platform more intuitive and aligned with how teams actually operate. Here’s a closer look at what’s new, what’s improved, and what you can start taking advantage of right away. Delivered-Based Metrics Now […]

For years, CRM and marketing automation lived side by side but rarely worked as a true pair. The CRM stored contacts, opportunities, and account history. Marketing automation handled campaigns, emails, and lead nurturing. Data moved between them, but often slowly, inconsistently, or only one way. That model no longer holds up. Today, organizations expect these systems to function as a single engine that captures demand, guides buyers, supports sales, and drives measurable revenue. The shift is not just technical. It reflects a broader change in how modern marketing teams operate […]

Designing an HTML email can feel familiar at first. Then you try to make it work everywhere. For teams used to modern web or print design, email often feels like a step into a different era. Layouts behave unpredictably. Fonts don’t always render the same way. And a message that looks flawless in one inbox can fall apart in another. Understanding these constraints is not a limitation. It is the foundation for creating emails that actually perform. Email Isn’t One Platform. It’s Dozens. On the web, browsers have largely aligned […]

SMS gets attention. That’s exactly why most marketing and communications teams misuse it.  When every message feels urgent, nothing is. Over-sending doesn’t just hurt performance; it erodes trust. And once that trust is gone, it’s hard to earn back.  The teams seeing real results with SMS aren’t sending more messages. They’re sending better ones that are grounded in timing, context, and actual customer behavior.  SMS Works Best When It Feels Timely  SMS isn’t built for volume. It’s built for immediacy.  That means the value of a message is tied directly to when it’s sent. A well-timed text can drive action in minutes. A poorly timed one gets ignored, or worse, triggers an […]