The Power of a Marketing Calendar

Marketing strategies are crucial for any business looking for success. However, even the best strategies can benefit from the support of useful tools to help keep them focused on their goals. A powerful tool that we can’t recommend enough is the marketing calendar. This serves as your go-to roadmap for planning and executing marketing initiatives effectively. With the correct use, this can impact your revenue generation and enable you to streamline your marketing decisions and processes.  The Impact Your Marketing Calendar Has on Revenue Generation There’s nothing worse than getting […]

How to Integrate SMS into Your Content Calendar and Campaign Planning

What’s better than sending out SMS marketing? How about integrating SMS with your other marketing channels and amplifying your message’s impact? Using an SMS content calendar to guide your planning helps ensure your messages go out consistently and at the right time.  And if you’re using the emfluence Marketing Platform, you can map out your SMS marketing, along with email and social media, all from the same marketing calendar.   Let’s take a quick look at how to plan your SMS marketing, along with other customer engagement using a content calendar. […]


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