There are a lot of different metrics that help determine the success of an email marketing campaign. Open rates, click rates, unsubscribe rates, bounce rates… all of these play a really important role in overall email performance. As email marketers, keeping track of all of these metrics is just as important as actually sending out the messages. But there’s one metric that doesn’t always get the credit it deserves: the click-to-open rate. What is click-to-open rate? Click-to-open rate (CTOR) takes a closer look at subscribers that are engaging with your […]
A couple weeks ago I received a call from a new client who was moving from another M.A.P. to our Platform. They had hundreds of thousands of emails they had collected over 10+ years and they weren’t sure if they should bother with the oldest lists or not. My answer: Clean it up and start with a Re-Permission Campaign. It’s the New year after all, the perfect time for getting things like this straightened out. Email List Cleaning First, we discussed why list hygiene was the place to start. After […]
One of the best parts of being an email marketer is the instant gratification of seeing your results pour in soon after an email deploys. We sit and click refresh, watching our opens and clicks numbers inch upward. But are opens & clicks all you’re watching? Sure, open rate can signify a successful subject line (along with a permission-based list and historically great content on a regular basis). Click through rates are excellent for measuring engagement with a specific item, article or topic. But better yet is the click-to-open ratio. […]
If you use Google Analytics for tracking traffic on your website, you’ll be happy to know that we simplified the process for adding UTM parameters to your email campaigns. Under the required Title and Subject Line in the Compose step, you can check the box to Add Google Analytics UTM strings to your links. With this feature, any time an email campaign sends traffic to your website, Google Analytics can track that campaign as the source of the traffic, giving your email campaigns credit for the visits they entice. […]
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