SMS Analytics Metrics for Data-Driven Decisions

SMS text messaging has been around for more than 30 years. It was a native application on mobile phones long before anyone had heard of the smartphone. Despite the transition to more sophisticated messaging systems like Messenger, WhatsApp, and Snapchat, SMS remains an essential feature on our mobile devices.  There are many reasons why SMS is still such a popular technology. The simple nature of text messaging means that SMS messages can be sent and received on any device, including feature phones (sometimes, somewhat unfairly, referred to as dumb phones), […]


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