A/B Testing with the emfluence Marketing Platform


How do you know if this subject line is better than another one? What if a different colored call-to-action button could generate more clicks? Will more people open with a personal from name or your brand name? With the emfluence Marketing Platform, you can test up to five versions of your emails to learn the answers to these (and more!) questions. Watch our 2020 And Then Some Conference video to find out how:   In this video, you’ll learn: How to set up an A/B test in the emfluence Marketing […]

Building Personalized Landing Pages


With the emfluence Marketing Platform, you can personalize landing pages for each visitor, just like you can with emails. Plus, personalized landing pages are a great way to integrate your digital strategy with physical campaigns, like direct mail! Want to see how you can build a landing page that swaps variables for a personal experience? Watch this special video from the 2020 And Then Some Conference to learn how:   In this video, you’ll learn: How to create variable content in an emfluence Marketing Platform landing page How to use […]

Creating Automated Triggers


On a mission to build sophisticated, hyper-targeted automated campaigns? Watch this special video from the 2020 And Then Some Conference to learn how to automate your target segments with the emfluence Marketing Platform’s Query Builder:   In this video, you’ll learn: How to use emfluence’s Query Builder to segment audiences How to build engagement and behavior-based automated campaigns How to save segments as dynamic or one-time audiences

Marketing and Sales Alignment with Marketing Automation


Want to improve the working relationship between your sales and marketing teams? Watch this special video from the 2020 And Then Some Conference to learn how to facilitate the hand off of marketing leads to the sales team with the emfluence Marketing Platform:   In this video, you’ll learn: How to use Contact Score to qualify leads How to trigger sales conversations with marketing automation How to track success across both departments

Variable Content


Take personalization to the next level with variable content in the emfluence Marketing Platform. Learn how to create image or content blocks for unique emails:   In this video, you’ll learn: How to create variable content blocks How to assign variable content to recipients How to embed variable content in emails

 

Ready to give it a go?