What Does Accessibility Mean in Email?

As marketers, we’re always looking for ways to enhance our emails — from experimenting with cool designs and layouts to integrating interesting graphics or widgets. No matter what creative tricks you have up your sleeve, one point to always take into consideration is accessibility. There’s no reason why your content can’t be enjoyed by everyone. After all, if you’re excited about sharing that hilarious GIF, your subscriber would probably get a laugh out of it too.  Accessibility is a large topic to tackle with multiple areas to dive into but […]

How to Update Email Templates for the Holidays (without a lot of work)

If you’re like most marketers, the holidays are a major period where you’re hoping to up your email marketing strategy in order to make the most of the holiday season. This is one of the busiest times of the year for everyone, whether you’re selling a service or product or looking to buy. It’s also the time of year when marketing efforts reach an all-time high to cater to the demands of consumers and meet end of year goals.   Emails are the tried-and-true method of looping customers and clients in […]

What is a Good Click-to-Open Rate?

Click-to-open rates (CTOR) are valuable metrics to track because they give marketers like us insight into how well our content is resonating with subscribers. While there are numerous ways to determine how successful email campaigns are, CTORs are easy to calculate, analyze, and communicate, making them a powerful metric for showcasing email campaign performance.  What is a Good Click-to-Open Rate for Email? Now that we’ve established why CTOR is an important metric for email marketers to look at, the real questions come into play: How do we know whether what […]

10 Infallible Ways to Build an Email List

Marketing campaigns are spearheaded by headstrong creatives with data-driven intuition and endless ideas. However, if it really comes down to it, email lists are the bread and butter of the marketing world. Efforts we put into our email lists attract and retain customers, creating a long-term solution that powers growth.   What is an Email List? An email list is that oh-so-important stash of data that contains contact information for those that have voluntarily subscribed to receiving emails from your company.   This is one of the best assets you own because […]

What Do Next Gen Marketing Channels Mean for Email?

It’s Not Dead…Is It? Forgive me if you’ve heard this one before: email marketing is far from dead. On the contrary, email is alive and kicking, despite the ever-increasing pressure from competitive marketing channels.  It’s been more than a decade since Facebook founder Mark Zuckerberg first declared that email was dead. Over that decade, Facebook has had its own lunch eaten by numerous social media startups. They’re not the new kid on the block anymore. Today, Facebook is more likely to be the social network your grandparents hang out on […]


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