Landing pages are a make-or-break part of the conversion path for campaigns. And yet, landing pages are typically given far less attention than the steps at the leading and trailing end of campaigns. When implemented well, landing pages can have a dramatic impact on conversion rates. Even small tweaks to things like the placement of call-to-action buttons can drive meaningful results. And, as with all things on the conversion path, the more relevant and engaging the content on the page, the better the results. A wide variety of sources can […]
I spent several years as a Production Artist. Part of my job was to make sure the typography in print ads was absolutely perfect. In an ideal scenario, email would respect some of the same typography features that print teams take advantage of, but let’s face the facts: email hates typographers and production artists. This post is a continuation of our email test to determine how well email client applications handle precision typography techniques like Kerning, Leading and Tracking. Here’s what each of those looked like in our email: Now […]
“Should I use a data append service?” That’s a great question, but before it can be answered you need to answer a few other questions. Why do you want to append that data? What data do you want to append? And, how do you intend to use that data? First let’s look at the Why. Most likely it’s for marketing purposes. You may want to have the ability to achieve better segmentation for targeting or better personalization to increase response rates. You may also be looking to create personas to […]
The out of the box configuration of the Account Entity in Microsoft Dynamics CRM has room for improvement when it comes to User Experience. From the seemingly random boxy layout of the Summary tab (and most of the tabs), to the abundance of seldom used fields, to the ever so slow loading timeline, things could be better. A good user experience puts emphasis on critical and frequently used information and de-emphasizes less critical and less frequently used information. And while it’s not set up well for most organizations out […]
Want to make the most of your trade show leads? Start by building a trade show lead nurture program with your CRM and marketing automation platform. The idea of creating a lead nurture campaign is pretty easy to get behind. A lead comes in, a scheduled series of follow up touchpoints are triggered, conversion rates improve and all things are right and good in the world of sales and marketing. As you plan out your event communications strategy, here are some high-level steps to get you up and […]
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