What is SMS Marketing? What You Need to Know and Do

You’ve heard about it. You’ve probably received some of it from other businesses. But what is SMS marketing, exactly, and how can you use it to serve your existing customers, gain new potential customers, and boost revenue? Is it something you add to your marketing mix or a replacement for an outdated program?  As you’re about to see, SMS marketing (or text message marketing) uses a unique channel to reach and engage with customers.   SMS marketing has several advantages over other forms of marketing communication and customer service. For one, […]

10 Ways to Get More SMS Opt-Ins

An SMS subscriber list holds massive potential as a robust source of revenue and engagement from existing customers and followers. Are you growing it as much as you should be? Attracting more SMS opt-ins will deepen your relationships, increase loyalty, improve your service, and ultimately lead to higher revenue. After all, SMS is known for having a near perfect open rate with up to 98 percent of texts being read.   But before we look at how to get more SMS opt-ins, we need to clarify a couple of legal issues.  […]

How to Enhance Customer Service Using SMS

Great customer service is never easy. Establishing a consistent experience takes time, well-trained and motivated employees, and a functioning support system. But as you’re about to discover, you can greatly improve your customer service using SMS, and with much less effort. SMS customer service doesn’t take much time or employee training, and the support system already exists on platforms like emfluence.  What makes great customer service?  Entire books have been written about this, but we could break it down into three categories: communication, experience, and meeting expectations. The ten SMS […]

How to Use Lead Scoring in Email Workflows

Timing is everything in our world, especially since it is leaning more and more towards personalized experiences. If you run any sort of email campaign, it’s a good idea to take steps to align it with your lead or contact scoring workflow. A proper lead scoring model can get you far in marketing to prospects and customers. It helps you target those who are actually interested at the right time in their sales journey and lets you know which leads should be left to nurture further. Continue reading to learn […]

Is SMS Here to Stay?

One thing you can guarantee about life in the digital age is that there will always be new technology released. And every time, it gets hyped, promoted, blasted out to the ends of the earth and touted as the “next big thing.” But many of these “revolutionary” new technologies fade in a couple of years — or even months.   SMS marketing isn’t exactly new, but is it here to stay well into the future? Unless it will still be growing and thriving several years from now, businesses may not want to […]


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