Timing is everything in our world, especially since it is leaning more and more towards personalized experiences. If you run any sort of email campaign, it’s a good idea to take steps to align it with your lead or contact scoring workflow. A proper lead scoring model can get you far in marketing to prospects and customers. It helps you target those who are actually interested at the right time in their sales journey and lets you know which leads should be left to nurture further. Continue reading to learn […]
One thing you can guarantee about life in the digital age is that there will always be new technology released. And every time, it gets hyped, promoted, blasted out to the ends of the earth and touted as the “next big thing.” But many of these “revolutionary” new technologies fade in a couple of years — or even months. SMS marketing isn’t exactly new, but is it here to stay well into the future? Unless it will still be growing and thriving several years from now, businesses may not want to […]
When it comes to growing and engaging your SMS subscriber list, you should do what works. But how do you know what works? Look at what other successful SMS marketers and businesses are doing. To that end, we’ve conducted a study that surveyed B2C and B2B businesses. Some are using SMS marketing successfully already. Others are in various stages of developing it. Among those who are SMS users, the research found several commonalities that we’re going to share with you so you can benefit from what others have already found […]
SMS marketing is quickly becoming a go-to method to reach, engage, nurture, convert, and retain subscribers. But using SMS personalization strategies is what will set your text message marketing apart from the companies that are just blasting out generic texts to their lists. Over half of consumers (54%) say they’ll be more likely to purchase products from companies that use personalized text messages to communicate with them. But is that true? People often say things in surveys that conflict with what they actually do in real life. Now that more […]
SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects. Why? Because the open rates are through the roof and text messages are read almost immediately upon receipt. It’s the most direct, efficient, and quite possibly effective way to communicate with customers who have opted in to receive texts from your company. But using text messaging to reach customers comes with a few extra strings. You have to do it a certain way to stay legal and compliant, for […]
