Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can request the achievement […]
You may have noticed a couple of small, but extremely useful, updates to the emfluence Marketing Platform. If not, read below and find a couple of new tricks in looking at your data! Contact Details Now when you are viewing the Contact Details of an individual contact record, all groups which that contact is a member of will migrate to the top of the list. You will also see a new search bar allowing you to search the column for other groups which you may want to add that contact. […]
Are you using emfluence forms and modals to help grow your list? You should be! One of the easiest ways to help grow your list is to allow people who have found your website to subscribe to your newsletters, offers, or product/service information. Not only feeding your contacts, forms can feed specific groups as well allowing your customers to choose what types of information and offers they would like to hear more about.
One of the latest improvements to Query Builder now allows you to query contacts by sent email messages and viewed email messages. This means you now have the ability to create email-specific groups of viewers and non-viewers for follow-up emails.