Tip of the Month: Collapsible Navigation in Email


Collapsible navigation is standard practice on websites, but what if you want to include navigation in your emails? Listing a bunch of links above your email content on mobile is not going to be ideal, so if you think your emails need to include navigation, here’s a solution! This was built out using several methods created by Email on Acid, so thanks to them for their contribution to better email! To start, we’ll just create our menu as it will appear in on desktop versions: <div id=”navigation-container”> <table class=”navigation” width=”100%” […]

Tip of the Month: Content Blocks in the emfluence Marketing Platform


Content blocks provide an easy way to populate frequently used content in an email. With the emfluence Marketing Platform, they have the added ability to populate dynamic content blocks based on the contact by using content variables. You can assign one or more content blocks to a contact, then add that variable to an email, which will populate the content. See how it’s done below: To get started, we created two content blocks that we’ll be using for this email. Which one did you receive? On a contact record, you […]

Tip of the Month: Milestone Emails


Last month, we gave you some ideas for building milestone emails, and this month we’ll show you how you can implement these ideas in the emfluence Marketing Platform. We are going to utilize custom variables to assign the personalized values throughout the email. The first step is creating and naming these variables:   Once we have defined custom fields, they can be populated with our data.   With custom fields populated, we can now add the variables to the email that will pull in these numbers! <span class=”headline”>Nice work, $$firstName!</span><br/> […]

Tip of the Month: Search Bars in email


Internal site search is a key component of websites, allowing users to quickly and efficiently find what they’re looking for. It is also critical functionality for e-commerce sites with a large inventory of products. Wouldn’t it be neat if we could skip over the intermediate step of driving users to your site from an email, and allow users to conduct a site search right within the email itself? Although inbox support varies, it is possible to do while still providing a fallback. Proper code setup is critical for this to […]

Tip of the Month: CSS techniques to optimize for mobile email


Many marketers are guilty of only previewing their email on desktop inboxes before sending, assuming the mobile version will be functional enough to pass. If your emails have significant mobile open rates, here are 5 ways you can quickly optimize them with CSS for a better mobile experience: 1. Stack multi-column layouts into a single column Phone screens don’t have much horizontal real-estate, and most multi-column layouts will struggle to fit. You can stack these columns, and allow the user to scroll through the content naturally. CSS /**This will turn […]

 

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