Tip of the Month: Milestone Emails


Last month, we gave you some ideas for building milestone emails, and this month we’ll show you how you can implement these ideas in the emfluence Marketing Platform. We are going to utilize custom variables to assign the personalized values throughout the email. The first step is creating and naming these variables:   Once we have defined custom fields, they can be populated with our data.   With custom fields populated, we can now add the variables to the email that will pull in these numbers! <span class=”headline”>Nice work, $$firstName!</span><br/> […]

Tip of the Month: Search Bars in email


Internal site search is a key component of websites, allowing users to quickly and efficiently find what they’re looking for. It is also critical functionality for e-commerce sites with a large inventory of products. Wouldn’t it be neat if we could skip over the intermediate step of driving users to your site from an email, and allow users to conduct a site search right within the email itself? Although inbox support varies, it is possible to do while still providing a fallback. Proper code setup is critical for this to […]

Tip of the Month: CSS techniques to optimize for mobile email


Many marketers are guilty of only previewing their email on desktop inboxes before sending, assuming the mobile version will be functional enough to pass. If your emails have significant mobile open rates, here are 5 ways you can quickly optimize them with CSS for a better mobile experience: 1. Stack multi-column layouts into a single column Phone screens don’t have much horizontal real-estate, and most multi-column layouts will struggle to fit. You can stack these columns, and allow the user to scroll through the content naturally. CSS /**This will turn […]

Tip of the Month: One-click reviews


Online reviews continue to play a huge role in consumer trust for companies. It is becoming increasingly important for companies to engage with their customers and gain feedback. It seems like a small request, but giving feedback is usually a commitment customers aren’t willing to take. To make it as simple as possible, we can set up an email and a landing page with a little javascript to gain reviews in only one click. To create the hover effect on our stars, some css was involved: .ratings td { background-color: […]

Tip of the Month: Dark Mode in Email


Dark Mode is a feature introduced recently through on Apple and Android devices, and is getting used by those who want better text readability, want to save battery life, or simply prefer the dark appearance. Your emails will generally remain unaffected when a user enables dark mode, but did you know you have the ability to style your emails based on your recipient’s color scheme? Doing so can enable your emails to be more in sync with a user’s preferences, and can also just be a fun way to show […]

 

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