The emfluence Marketing Platform continually adds tools to help you deliver more relevant content to your audience. With the addition of conditional content functionality, it puts some serious power in your hands! The beta version can be used in both our email and landing page editors. Using it is very simple. The block is available to drag onto your email or landing page within the editor. Once you drop it into your email or landing page, you’ll get options allowing you to customize the condition. Here, we’re telling it to […]
Using the A/B Testing Tool in the emfluence Marketing Platform, you can create up to five variations of an email, with options to test everything from subject lines to call-to-action buttons, from names, email content, and more. Getting started with the A/B Testing Tool To get started, just click the “Create A/B Split” button on the compose step of your email. You will always have the option to delete any variations you create. Once created, you will see options to create variations of pretty much everything. While you can customize […]
Collapsible navigation is standard practice on websites, but what if you want to include navigation in your emails? Listing a bunch of links above your email content on mobile is not going to be ideal, so if you think your emails need to include navigation, here’s a solution! This was built out using several methods created by Email on Acid, so thanks to them for their contribution to better email! To start, we’ll just create our menu as it will appear in on desktop versions: <div id=”navigation-container”> <table class=”navigation” width=”100%” […]
Content blocks provide an easy way to populate frequently used content in an email. With the emfluence Marketing Platform, they have the added ability to populate dynamic content blocks based on the contact by using content variables. You can assign one or more content blocks to a contact, then add that variable to an email, which will populate the content. See how it’s done below: To get started, we created two content blocks that we’ll be using for this email. Which one did you receive? On a contact record, you […]
Last month, we gave you some ideas for building milestone emails, and this month we’ll show you how you can implement these ideas in the emfluence Marketing Platform. We are going to utilize custom variables to assign the personalized values throughout the email. The first step is creating and naming these variables: Once we have defined custom fields, they can be populated with our data. With custom fields populated, we can now add the variables to the email that will pull in these numbers! <span class=”headline”>Nice work, $$firstName!</span><br/> […]
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