New Releases for a Fourth Quarter Push


Just in time for Black Friday planning, emfluence has released several key enhancements, including enhanced A/B testing, powerful segmenting tools, and clever proofing and planning tools. Create, Test, Measure and Repeat The new A/B Testing Tool makes testing email variables easier than ever. Create up to five variations of an email, with options to test everything from subject lines to call-to-action buttons, from names, email content, and more. Once you’ve created your tests, select your winning criteria, your testing time frame, and the percentage of your list you’d like to […]

What’s New: NiftyImages Integration, Notes on Workflows


You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in June 2019: Build Anticipation with Countdown Timers NJ asks: I received a really great email with a live countdown timer to an event. Can the emfluence Marketing Platform do that? Nothing conveys a sense of urgency like a countdown timer. With a new integration to NiftyImages, emfluence Marketing Platform users can easily add […]

What’s New: Progressive Profiles, Major U.S. Holidays, and More


You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in May 2019: Easy-Add Contacts from a Group KR asks: Can I add contacts while I’m in the Group section? I don’t want to hop between areas to update my groups. Yes! We’ve added new features to the Group detail page to make managing contacts even easier. Now, when you click into a group, you’ll […]

What’s New: Selections in the Query Builder and More


Every month, we receive feature requests and suggestions from the marketers who use the emfluence Marketing Platform every day. Here are a few of the updates we made based on our platform client requests in March 2019: Query Builder Selections KH asks: I want to create a dynamic group, based on records whose statuses have changed since they were originally added, and I want to be able to segment them with exclusion criteria. Can the platform do that? We recently added two new selection criteria to the Query Builder: Added […]

What’s New: Bigger GIFs, Anchor Updates


Every month, we receive feature requests and suggestions from the marketers who use the emfluence Marketing Platform every day. Here are a few of the updates we made based on their requests in March 2019: Updates to GIF Sizes MS asks: The image size limit for GIFs is way too low. Our work shines with hi-res photography, and I honestly can’t get a GIF small enough to work! We agree, MS! Your work really does shine in high res. We increased the size limit for animated GIFs to 3MB, so […]

 

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