New Releases for a Fourth Quarter Push


Just in time for Black Friday planning, emfluence has released several key enhancements, including enhanced A/B testing, powerful segmenting tools, and clever proofing and planning tools. Create, Test, Measure and Repeat The new A/B Testing Tool makes testing email variables easier than ever. Create up to five variations of an email, with options to test everything from subject lines to call-to-action buttons, from names, email content, and more. Once you’ve created your tests, select your winning criteria, your testing time frame, and the percentage of your list you’d like to […]

Email Marketing Benchmarks 2019: Part One


Heading into the second quarter of 2019, economic forecasts suggested a slight slowing of the growth rate, underscored by uncertainty about foreign trade policy, tariffs and consumer confidence. Also of concern were the impact of unseasonably cold (and long) weather and consternation about what the Fed would do with interest rates. Despite the uncertainty, the U.S. economy remained stable with continued, albeit slower, growth and consumer confidence remained high. While we don’t claim to use email metrics as a lagging economic indicator, we do review customer engagement metrics in light […]

What’s New: NiftyImages Integration, Notes on Workflows


You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in June 2019: Build Anticipation with Countdown Timers NJ asks: I received a really great email with a live countdown timer to an event. Can the emfluence Marketing Platform do that? Nothing conveys a sense of urgency like a countdown timer. With a new integration to NiftyImages, emfluence Marketing Platform users can easily add […]

What’s New: Progressive Profiles, Major U.S. Holidays, and More


You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in May 2019: Easy-Add Contacts from a Group KR asks: Can I add contacts while I’m in the Group section? I don’t want to hop between areas to update my groups. Yes! We’ve added new features to the Group detail page to make managing contacts even easier. Now, when you click into a group, you’ll […]

What’s New: Selections in the Query Builder and More


Every month, we receive feature requests and suggestions from the marketers who use the emfluence Marketing Platform every day. Here are a few of the updates we made based on our platform client requests in March 2019: Query Builder Selections KH asks: I want to create a dynamic group, based on records whose statuses have changed since they were originally added, and I want to be able to segment them with exclusion criteria. Can the platform do that? We recently added two new selection criteria to the Query Builder: Added […]

 

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