What’s New: NiftyImages Integration, Notes on Workflows


You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in June 2019: Build Anticipation with Countdown Timers NJ asks: I received a really great email with a live countdown timer to an event. Can the emfluence Marketing Platform do that? Nothing conveys a sense of urgency like a countdown timer. With a new integration to NiftyImages, emfluence Marketing Platform users can easily add […]

What’s New: Progressive Profiles, Major U.S. Holidays, and More


You know that whole thing about the emfluence Marketing Platform being so intuitive, you’d swear it was built just for you? Here are a few of the updates we made based on our platform client requests in May 2019: Easy-Add Contacts from a Group KR asks: Can I add contacts while I’m in the Group section? I don’t want to hop between areas to update my groups. Yes! We’ve added new features to the Group detail page to make managing contacts even easier. Now, when you click into a group, you’ll […]

What’s New: Selections in the Query Builder and More


Every month, we receive feature requests and suggestions from the marketers who use the emfluence Marketing Platform every day. Here are a few of the updates we made based on our platform client requests in March 2019: Query Builder Selections KH asks: I want to create a dynamic group, based on records whose statuses have changed since they were originally added, and I want to be able to segment them with exclusion criteria. Can the platform do that? We recently added two new selection criteria to the Query Builder: Added […]

What’s New: Bigger GIFs, Anchor Updates


Every month, we receive feature requests and suggestions from the marketers who use the emfluence Marketing Platform every day. Here are a few of the updates we made based on their requests in March 2019: Updates to GIF Sizes MS asks: The image size limit for GIFs is way too low. Our work shines with hi-res photography, and I honestly can’t get a GIF small enough to work! We agree, MS! Your work really does shine in high res. We increased the size limit for animated GIFs to 3MB, so […]

What’s New: Exclusion Groups and Multiple Contact Scores


2019 is barely underway and we are pleased to introduce a few new updates to the emfluence Marketing Platform. Exclusion Group The Exclusion Group feature makes sending emails even easier. Available in the “Select Group” step, the feature allows senders to specify a group or groups to omit from a mail list.  The feature may be handy if you want to mail to your master list but want to exclude a subset for whom the message is inappropriate. For example, you may want to exclude your Florida customers from your […]

 

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