Creating Automated Triggers


On a mission to build sophisticated, hyper-targeted automated campaigns? Watch this special video from the 2020 And Then Some Conference to learn how to automate your target segments with the emfluence Marketing Platform’s Query Builder:   In this video, you’ll learn: How to use emfluence’s Query Builder to segment audiences How to build engagement and behavior-based automated campaigns How to save segments as dynamic or one-time audiences

Marketing and Sales Alignment with Marketing Automation


Want to improve the working relationship between your sales and marketing teams? Watch this special video from the 2020 And Then Some Conference to learn how to facilitate the hand off of marketing leads to the sales team with the emfluence Marketing Platform:   In this video, you’ll learn: How to use Contact Score to qualify leads How to trigger sales conversations with marketing automation How to track success across both departments

When to Use Data Append Services


“Should I use a data append service?” That’s a great question, but before it can be answered you need to answer a few other questions. Why do you want to append that data? What data do you want to append? And, how do you intend to use that data? First let’s look at the Why. Most likely it’s for marketing purposes. You may want to have the ability to achieve better segmentation for targeting or better personalization to increase response rates. You may also be looking to create personas to […]

Cross Sell Campaigns


Create campaigns in your marketing automation platform that dynamically suggest new products or services based on a buyer’s previous purchase. Learn how to build a cross sell campaign in this video: In this video you’ll learn: How to create dynamic content blocks How to create custom fields and content variables How to build dynamic content in the emfluence Email Builder

Winback Campaigns


You win some, you lose some. Learn how to create automated email campaigns that help win them back using the emfluence Marketing Platform:   In this video, you’ll learn: CRM triggers that can feed automated winback campaigns How and when to create automated campaigns for leads or clients you’ve lost What sorts of messages to include in a winback campaign

 

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