By now, it should come as no surprise that the use of personalization significantly improves campaign performance. However, while 95% of B2B marketers agree with that statement, only 62% of the marketers surveyed in our State of Email Marketing B2B Perspective report plan on including greater personalization efforts in their 2022 strategies. If marketers understand the importance of personalization, why aren’t we seeing more of it?
The truth is, there are many reasons why there hasn’t been a larger adoption of personalization strategies in the B2B space—a lack of confidence, a lack of resources, data privacy concerns, and the list goes on. However, implementing personalization should be thought of as a marathon, not a sprint—and we can all do better.
emfluence recently partnered with Ascend2 to gain more insight into how marketers feel about personalization and the challenges they face when incorporating it into their marketing strategy. Download the report to learn what they had to say, as well as key takeaways and a few tips on how to build a more personalized marketing experience for your B2B clients.