Timing is everything in our world, especially since it is leaning more and more towards personalized experiences. If you run any sort of email campaign, it’s a good idea to take steps to align it with your lead or contact scoring workflow. A proper lead scoring model can get you far in marketing to prospects and customers. It helps you target those who are actually interested at the right time in their sales journey and lets you know which leads should be left to nurture further. Continue reading to learn […]
To some, migrating all your data from your current marketing automation platform to a new one can be intimidating if not a full-on nightmare. That’s valuable information that your company has spent budget and time to collect and organize over the years, not to mention any content or workflows that your creative teams have put together. When migrating goes wrong, this can lead to confusion and chaos which is why many are cautious when it comes to trying a new platform. However, with the right prep and partner, migration can […]
While marketing automation software has the potential to change your life, it’s important to remember that the technology is not the “mythical magic marketing button” that so many marketers have been looking for all these years. Implementing a successful marketing automation strategy requires a lot of preparation and planning. You’ve got to put in the hard work before the software starts automating your marketing process. But when it gets going, the real magic begins to happen. The first step of any marketing automation strategy starts with an objective. What do […]
The best part about working in marketing is that we’re often trailblazers in our industry, with opportunities to test out strategies and discover new ways to connect with audiences. Our work each day centers around data-driven creativity. We spent the earlier part of this year focusing on personalization, sharing and learning about the importance of tailored copy in marketing efforts. We took what we said to heart and did some of our own testing to gain insights on the impact of customizing our marketing messages. By playing with dynamic content, […]
By now, it should come as no surprise that the use of personalization significantly improves campaign performance. However, while 95% of B2B marketers agree with that statement, only 62% of the marketers surveyed in our State of Email Marketing B2B Perspective report plan on including greater personalization efforts in their 2022 strategies. If marketers understand the importance of personalization, why aren’t we seeing more of it? The truth is, there are many reasons why there hasn’t been a larger adoption of personalization strategies in the B2B space—a lack of confidence, […]
