How well do you know your clients? Sure, you might have created those detailed customer personas to build your marketing campaigns around. You’ve probably then gone to great lengths to imagine how your organization can help these imaginary customers overcome their most pressing pain points. But how well do you know the real people behind the data that pours into your various MarTech systems every day?   Too many marketers still view marketing success in terms of lead volume or subscriber numbers rather than by the quality of the relationships they […]

An essential part of our job at emfluence is to have our fingers on the pulse of the latest online marketing trends and strategies. But this doesn’t mean we constantly throw the baby out with the bath water whenever something new comes along.   As a business fully invested in technologies like email marketing and marketing automation, we know that some of the most engaging and profitable marketing strategies deployed by and on behalf of our clients have been around for quite some time.  SMS (or text messaging) is another long-standing […]

This month’s emfluence Marketing Platform updates include unsubscribe reasons and a Reason for Unsubscribing Report, downloadable SMS recipient lists, and more. See what our community has asked for and what we built: Reason for Unsubscribing SM Asks: Can we collect a reason for why a contact unsubscribes? We have added a Preference Page within the Options menu which will allow you to create a list of unsubscribe reasons offered to contacts who decide to opt out of your emails. We’ve provided a default set of reasons, but you can edit, […]

This month’s emfluence Marketing Platform updates include a refreshed login page, editable dashboard, the ability to copy delays and notes in workflows, and more. See what our community has asked for and what we built: New Login Page Our login page has gotten a refresh! You won’t see functionality changes, but you will notice a new look when you go to log into the emfluence Marketing Platform. Editable Home Dashboard The dashboard on the home page of emfluence has been changed to allow users to edit, add, and remove items […]

This month’s emfluence Marketing Platform updates include a new way to save drag and drop content, updates to the SMS inbox, and more. See what our community has asked for and what we built: The Library AU Asks: Can you allow me to save D&D content? The Library now allows emfluence users to save content created inside the Drag & Drop Editor for later use. Like content blocks, Library Items can be saved and dropped within a future email. The new Library Items also will save Drag & Drop elements […]