There are a lot of factors working against today’s marketer. Audiences are saturated with messaging day-in and day-out. Consumers are increasingly aware and skeptical of advertisements and the data acquisition practices behind their targeting. Marketing technology solutions are constantly evolving and becoming more and more complex. On top of that, marketing professionals are being expected to take on more responsibilities at the company level as well. They’re being charged with building the brand, communicating with internal and external stakeholders, developing channel strategies, engaging with the community, driving digital transformation, and […]
This month’s platform updates focus on making everyday tasks faster and more intuitive. From quicker list cleansing after imports to deeper search capabilities in Messages, expanded PDF reporting, early AI-powered contact summaries, and new tools to support your workflow, here’s a look at what rolled out this month, driven directly by user feedback List Cleanse After Import SY Asks: Can you make it easier to run a list cleanse after an import? On the Import History page, you’ll see the option to run a list cleanse only on imports that […]
This month’s emfluence Marketing Platform updates bring you AI insights, the ability to hide archived groups, additional help tools, and more. Explore the latest features inspired by our user community: Archived Groups KF Asks: We have many archived groups which makes bulk assigning group access difficult on new users. Can you provide a way to hide those groups? In System Users, the Groups tab now includes an option to toggle archived groups on or off, allowing you to hide them from the list. AI Insights on the Contact Record emfluence […]
Donor data often lives in silos. Reports trail behind real behavior. Personalization takes hours of manual work. For fundraising teams, it’s a constant challenge to turn insights into action. For one nationally recognized pediatric healthcare organization, these challenges were compounded by the need to ensure every outreach effort was efficient, relevant, and HIPAA compliant. This organization set out to solve a familiar problem in fundraising: how to connect donor insights directly to marketing execution without adding more strain on their teams. To do this, they turned to two of their […]
This month’s emfluence Marketing Platform updates bring you single sign-on (SSO) via Okta, enhanced Group permissions, a Bulk Update history log, and more. Explore the latest features inspired by our user community: SSO emfluence has introduced Single Sign-On (SSO) support, starting with Okta. Okta users can now log into their emfluence accounts using their Okta credentials. Additional SSO providers may be added in the future based on demand and development costs. Bulk Update History ED Asks: Can you make it easier to see past bulk update changes? emfluence has added […]
