Personalization at Scale: More Than “[FNAME]”

By Ryan Phelan | Managing Director at RPE Origin Everywhere I go, I run into someone talking about personalization as if it were some new discovery or the next big trend. We have been talking about the need to personalize for 20 years. Why do people think it’s new?  True personalization is complex. The challenge I see is that we have oversimplified the gateway to success for email marketers. Why should we care? That part is easy.   We need to care because the rest of the digital marketing world is […]

What’s in a (from) name – who should your email marketing be “from”?

Who Should Your Email Marketing Campaigns Be “From”? Commonly called a ‘From Name’ it’s the name that is displayed in an inbox above or to the left of the subject line. It tells the recipient who sent the message or who it’s ‘from.’ Studies have shown that it is as important or even more important than a subject line. If the recipient doesn’t know who the email is from, it will go directly into the trash. One of the most asked and most discussed questions in email marketing, it’s phrased […]

What’s New: Reporting, Landing Pages and More

This month’s emfluence Marketing Platform updates include Email Recipients Over Time in reporting, the ability to compose emails and SMS from the calendar without saving a draft first, the option to unsuppress or leave a contact suppressed in landing page settings, and more. See what our community has asked for and what we built: Email Recipients Over Time MS Asks: Can you create a report to find all recipients sent to over the past week? Now available in the Reporting dropdown, you can find an Email Recipients Over Time Report. […]

emfluence Launches New SMS Marketing Service for Customers

Looking to give our customers another advantage over their competitors, emfluence is launching a new SMS service that allows you to send bulk text messages to anyone who opts in to receive text messaging from your company. With SMS, you’ll be able to send special sales offers, surveys, contests, delivery and shipping notifications, and other direct communications right to the phones of your customers. “Multiple studies have made clear that a great majority of customers want to be texted by companies they trust, and that’s why we’ve made it a […]

What’s New: Chain Workflow Decisions, Contact Reporting and More

This month’s emfluence Marketing Platform updates include the ability to connect decisions to other decisions in workflows, an update to email recipients so they are based on the owner of the email instead of the user creating the email, bug fixes and enhancements, and more. See what our community has asked for and what we built: Chain Workflow Decisions AB Asks: Can you allow decisions to be connected to other decisions? We have updated decisions in workflows to allow you to chain together custom decisions. A custom decision can also […]


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