When a major marketing technology acquisition makes headlines, the announcement usually centers on what the combined companies could build. For the marketing teams using those platforms, the questions are more immediate: Will this affect our tools? Should we reconsider an upcoming renewal? Could it change what we need to budget or manage?  On October 20, 2026, Salesforce announced a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value. Salesforce expects the transaction to close during its fiscal 2028, subject to shareholder and regulatory approvals.  The proposed acquisition […]