Email accessibility is often treated as a compliance exercise.  Something to review after the email is built, something to address if a complaint comes in, or something for legal or IT to worry about.  But accessibility has a direct impact on both marketing performance and brand perception.  When subscribers can’t easily read your message, navigate your content, or engage with your call to action, campaign results suffer. Accessibility affects opens, clicks, conversions, and overall customer experience. Just as importantly, inaccessible emails can signal that a brand is not considering the needs of all customers, which […]