Email is a powerful method of communication that allows businesses to communicate with customers everywhere. With all of the data that gets sent and received, it’s important for companies to be conscious of how that data is managed and protected, especially those that operate within industries that are strictly regulated. Healthcare marketers are well-versed in the regulations of HIPAA (the Health Insurance Portability and Accountability Act) that govern marketing practices in the industry. Our comprehensive guide goes beyond the basics to keep you informed and empowered in achieving HIPAA compliant […]
While marketing automation software has the potential to change your life, it’s important to remember that the technology is not the “mythical magic marketing button” that so many marketers have been looking for all these years. Implementing a successful marketing automation strategy requires a lot of preparation and planning. You’ve got to put in the hard work before the software starts automating your marketing process. But when it gets going, the real magic begins to happen. The first step of any marketing automation strategy starts with an objective. What do […]
SMS marketing is quickly becoming one of the most effective forms of media for businesses to directly engage customers and prospects. Why? Because the open rates are through the roof and text messages are read almost immediately upon receipt. It’s the most direct, efficient, and quite possibly effective way to communicate with customers who have opted in to receive texts from your company. But using text messaging to reach customers comes with a few extra strings. You have to do it a certain way to stay legal and compliant, for […]
From the future of AMP to the @ sign’s past, emfluence’s first webinar in a series of three with our friends at Email on Acid was a huge success! Featuring Women of Email Co-founder Jen Capstraw, emfluence’s Director of Digital Strategy Cory LaGrange, and Email on Acid’s Betsy Grondy, we covered a full slate of where email has been, what’s happened to email since COVID, and where email is headed next. If you missed the session live, you can sign up to watch the event here. We had so many […]
