How to Create Email Templates for Your Marketing Strategy


Thinking about overhauling your email strategy in 2020? There’s more to strategy than triggers, segments, and copy. One of the more important decisions you’ll make as you build out your email strategy is how you will display the message you wish to send. Here’s where your email templates come into play. Email templates provide your email strategy with a framework of possibility. They help you keep your branding consistent across campaigns and email types. They can be time savers as you create and add new emails to your campaigns. They […]

Email Marketing Benchmarks 2019: Part Two


The holiday season is over and emailers, we’re moving into not just a new year, but a new decade. In the last decade, email marketing took a strong foothold as one of the top marketing channels for both B2B and B2C marketers. Email hasn’t been without its own set of challenges (including the seemingly ever-present chant that email is dead), but we can safely say that research indicates that 72% of U.S. adults actually prefer their communications with a brand to come via email. It gets better than that, email […]

Four Must-Haves for Your CRM and Marketing Automation Platform Integration


So your organization has been growing quickly and at it’s finally time to get serious about integrating your CRM and marketing automation platforms. It’s a smart move! Sales and marketing alignment is a critical component of maintaining success and achieving sustainable, long-term growth. And a key part of this alignment is making sure your marketing and sales systems align as well. The customer journey involves fast-moving interactions that constantly bounce between sales and marketing touchpoints at every stage. The tighter the integration and alignment of your systems, the better your […]

Track Your Competition with Microsoft Dynamics Competitors and Marketing Automation


Want better insight into where you’re winning or losing your deals? Try leveraging the Competitors entity in Microsoft Dynamics 365.   The Competitors entity of Microsoft Dynamics 365 for Customer Engagement/CRM accompanies other, more popular entities, like Lead, Account, Contact, and Opportunity. Although it’s not used as often as the other entities, the Competitors function can provide a wealth of important marketing and sales data—all of which you can use to better segment and market to audiences using your marketing automation software and CRM integration.   What is the Competitors […]

Why We Need Marketing Automation (and not just Email Marketing)


By now it’s no secret that email marketing is a must-have in every marketer’s toolbox.   More than 82% of companies—big and small alike—are using email marketing in some capacity to drive leads and sales, and they’re using it for good effect. Recent studies show that marketers rank email as the most effective channel for acquiring new leads and holding on to existing clients, and more than three quarters of marketers are happy with the ROI of email marketing.   But here’s the thing: even though the vast majority of marketers are […]

 

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