Email has been one of the most consistent channels for marketers during the 2020 pandemic. Volume overall (as measured by the emfluence Marketing Platform) is up more than 56% this year, and there’s no surprise as to why—in a time where direct mail, targeting methods, sales calls, and trade shows are largely unavailable, we can always rely on email to find its way to our target audience. That doesn’t mean marketers have freedom to email at random. If you want your email campaigns to prove successful, there is a list […]
It’s every email marketer’s least favorite inbox, and yet for B2B email marketers, the Outlook inbox is the most likely place our emails will land. Outlook is notorious for wreaking havoc on design elements, blocking attractive images, and making email marketers cry, but despite the problems it causes, it’s still the fourth-most popular inbox in the world, according to Litmus’ http://emailclientmarketshare.com/: While we can’t change the fact that Outlook is the bread and butter inbox for B2B, we do hope our B2B email marketer’s guide to Outlook can ease […]
You’ve heard the stats: email marketing can drive as much as $40 for every $1 spent. Email is consistently one of the top performing digital marketing channels, and yet most of what we talk about when we talk about email performance is still tied to open and clickthrough rates. That’s not to say opens and clickthroughs aren’t important—they are great for email marketers to use for benchmarking campaign type responses, engagement, and general success—but for email to be a truly impactful channel, marketers need to push beyond surface metrics […]
Thinking about overhauling your email strategy in 2020? There’s more to strategy than triggers, segments, and copy. One of the more important decisions you’ll make as you build out your email strategy is how you will display the message you wish to send. Here’s where your email templates come into play. Email templates provide your email strategy with a framework of possibility. They help you keep your branding consistent across campaigns and email types. They can be time savers as you create and add new emails to your campaigns. They […]
So your organization has been growing quickly and at it’s finally time to get serious about integrating your CRM and marketing automation platforms. It’s a smart move! Sales and marketing alignment is a critical component of maintaining success and achieving sustainable, long-term growth. And a key part of this alignment is making sure your marketing and sales systems align as well. The customer journey involves fast-moving interactions that constantly bounce between sales and marketing touchpoints at every stage. The tighter the integration and alignment of your systems, the better your […]
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