Can you show me where it hurts? This simple question is asked in hospitals, clinics, and doctor’s offices every day, so perhaps it’s not such a bad way to start a conversation about marketing automation in the healthcare industry. It’s only when you understand the pain points in your marketing strategy that you can truly understand how a technology like marketing automation can make everything better. So, let’s ask that question one more time. Healthcare Marketing: Where Does It Hurt? Marketing automation technology can alleviate many different pain points in […]
While nothing is more important than good health, privacy comes a close second in marketing. In the case of marketing automation, healthcare marketers play a crucial role in upholding patient privacy, making healthcare marketing and privacy inseparable. As a result, healthcare has become one of the most heavily regulated sectors in a marketing industry already deeply concerned about protecting individuals’ data. Healthcare marketers in the United States must comply with all the global rules and regulations covering the marketing of everyday products and services, like GDPR and CPRA, as well […]
Good health should never be taken for granted. Despite this, too many healthcare marketers have an unhealthy attitude toward email marketing. When your email subscribers don’t get the right treatment, it’s easy to see why lists become fatigued and response rates look a little washed out. Because prevention is better than cure, the email marketing experts at emfluence have compiled the following prescription to optimize your healthcare email marketing campaigns. These strategies are not just about improving response rates, but also about making a real difference in patient outcomes, empowering […]
At emfluence, we always highlight the importance of sending the right message to the right person at the right time. This “one-to-one, and then some” marketing strategy, as opposed to the “one-to-many” approach of old, is only possible at scale thanks to the availability of sophisticated marketing automation software like the emfluence Marketing Platform. While many different businesses will benefit from this approach, it is essential in the healthcare industry. While healthcare marketers can segment their patients or clients into different groups like any other marketer, due to the highly […]
SMS text messaging has been around for more than 30 years. It was a native application on mobile phones long before anyone had heard of the smartphone. Despite the transition to more sophisticated messaging systems like Messenger, WhatsApp, and Snapchat, SMS remains an essential feature on our mobile devices. There are many reasons why SMS is still such a popular technology. The simple nature of text messaging means that SMS messages can be sent and received on any device, including feature phones (sometimes, somewhat unfairly, referred to as dumb phones), […]
