In a time where live events and in-person experiences have been put on hold, marketers are depending on email more than ever to connect with their audiences. Recent data shows email is experiencing some of the highest engagement rates in five years, so ensuring your messages are getting in front of your customers is crucial. If your recipients never see the email, how can they engage with your brand? This is where deliverability comes in – playing a big role in any email marketer’s success.   What is deliverability? Deliverability […]

Take personalization to the next level with variable content in the emfluence Marketing Platform. Learn how to create image or content blocks for unique emails:   In this video, you’ll learn: How to create variable content blocks How to assign variable content to recipients How to embed variable content in emails

Content blocks provide an easy way to populate frequently used content in an email. With the emfluence Marketing Platform, they have the added ability to populate dynamic content blocks based on the contact by using content variables. You can assign one or more content blocks to a contact, then add that variable to an email, which will populate the content. See how it’s done below: To get started, we created two content blocks that we’ll be using for this email. Which one did you receive? On a contact record, you […]

It’s every email marketer’s least favorite inbox, and yet for B2B email marketers, the Outlook inbox is the most likely place our emails will land. Outlook is notorious for wreaking havoc on design elements, blocking attractive images, and making email marketers cry, but despite the problems it causes, it’s still the fourth-most popular inbox in the world, according to Litmus’ http://emailclientmarketshare.com/:   While we can’t change the fact that Outlook is the bread and butter inbox for B2B, we do hope our B2B email marketer’s guide to Outlook can ease […]

Create campaigns in your marketing automation platform that dynamically suggest new products or services based on a buyer’s previous purchase. Learn how to build a cross sell campaign in this video: In this video you’ll learn: How to create dynamic content blocks How to create custom fields and content variables How to build dynamic content in the emfluence Email Builder