In this Social Media era we have all heard the same thing—”Email is dead”. This could not be further from the truth! Even with the growth of social messaging and chat apps, email is a part of most people’s daily life online. In 2020, the number of global email users grew to four billion, and is set to grow to 4.6 billion by 2025 (Statista). On top of having massive numbers of frequent email users, email also has a higher ROI when compared to other channels such as social media […]

If you turned to email marketing as a reliable channel to engage with your customers in 2020, you were not alone! The emfluence Marketing Platform saw a 177% increase in send volume in 2020, with the Advertising/Marketing industry boasting a 349% increase in send volume. With these metrics, we can safely say that email is NOT dead! Even though email is alive and well, this does not give marketers a free pass to be cavalier with the quality of their email lists. Clean data is king, people! What are we […]