The 6 Elements of an Effective Newsletter

An effective newsletter is an extremely valuable marketing tool that can go a long way in educating and persuading your clients and prospects to work with you. They help keep your brand top-of-mind for consumers, establishing credibility and authority in the space and notifying readers of products and company news that may interest them. So, maybe you’re new to the idea of sending newsletters, or maybe you’ve been sending newsletters for quite some time and realizing your audience isn’t very engaged. This is why sending out newsletters with the right elements is extremely important. […]

Increase Revenue with a Bounce-Back Coupon Email Campaign

Attention all e-commerce businesses…if you’re not running a bounce-back email campaign to your buyers, you’re missing out on some major additional revenue. What is a bounce-back coupon? A bounce back coupon is a coupon created to entice customers to “bounce back,” or return and buy more from you in the future. Think of something like this:  We’re not talking email delivery failures here. Brick and mortar retailers invented the bounce-back with return offer mailers, and with good reason: the cost of customer acquisition is high, and the easiest way to […]

Why it’s important to authenticate in email marketing

Recently, a client asked a question as we were working on their email/domain authentication: “Why do I have to do this?” When email marketers go from an email platform that doesn’t utilize authentication tactics like Domain Keys and SPF records to one that does — like emfluence — it’s not uncommon to be confused, so they were asking a great question! The reason some email service providers don’t authenticate is because it definitely takes a bit of time and some technical/website help. It can be the difference between starting to send email […]


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