It’s a question that email marketers have been asking for almost as long as we’ve been sending emails. Should I collect every email that legitimately comes my way and maximize the size of my lists? Or should I adopt a double opt-in strategy and risk losing potential subscribers with an additional step in the sign-up process, but guarantee the quality of my lists? A single opt-in strategy can indeed help you build your lists approximately 20-25% faster than a more robust double opt-in process. But does this growth come at a cost? If you had asked me a few years ago what my preference was, I’d have erred on the side […]
Marketing automation and customer relationship management (CRM) go together. These tools should not only be a process that flows clearly from beginning to end, but also one that blends at needed points to create a cohesive story about the customer. They both paint half of a whole picture. So, why do they get cordoned off into different workflows in the business world? Companies have fine-tuned the way their organizations run, with each department being hyper focused on the tasks at hand. This is fine and all, but it is not […]
Powerful marketing automation platforms help build powerful marketing teams. Visit our blog to learn what must-have features you should look for in a marketing automation platform.
This month’s emfluence Marketing Platform updates include the ability to connect decisions to other decisions in workflows, an update to email recipients so they are based on the owner of the email instead of the user creating the email, bug fixes and enhancements, and more. See what our community has asked for and what we built: Chain Workflow Decisions AB Asks: Can you allow decisions to be connected to other decisions? We have updated decisions in workflows to allow you to chain together custom decisions. A custom decision can also […]
The global pandemic changed the way many of us celebrated the holidays in 2020. But if you thought that this was just a blip at the start of the decade and everything would return to normal in 2021, you better think again. Welcome to the holidays in the new normal. While the holidays in 2021 will look much more “normal” than last year’s socially distanced celebrations, the repercussions of the pandemic will continue to disrupt the season. In particular, issues with the global supply chain will mean businesses have to […]
