It’s Not Dead…Is It? Forgive me if you’ve heard this one before: email marketing is far from dead. On the contrary, email is alive and kicking, despite the ever-increasing pressure from competitive marketing channels. It’s been more than a decade since Facebook founder Mark Zuckerberg first declared that email was dead. Over that decade, Facebook has had its own lunch eaten by numerous social media startups. They’re not the new kid on the block anymore. Today, Facebook is more likely to be the social network your grandparents hang out on […]
Next generation marketing is filled with lots of shiny toys for the marketing creative to experiment with, from text messaging communications to the world of podcasts, influencer marketing, and more. There are more marketing channels than ever where marketers can connect with audiences about products, services, and company updates. While all these methods of communication provide unique ways for engaging audience preferences, it’s the time-tested email that we’d like to highlight when it comes to showing off your cool new marketing tools. Emails are a tried-and-true way of nurturing a […]
By Marie Wiese | President of Marketing CoPilot The world has changed. When B2B buyers had to move completely online, it changed the dynamic for all companies in all industries. We are not going back any time soon. The power of your website sales velocity is now the only metric a B2B company should be measuring. When you acknowledge this strategically, you realize your Marketing Team should own a number for marketing qualified leads (MQLs) every quarter because this path to conversion aligns with how B2B buyers buy today. If […]
This month’s emfluence Marketing Platform updates include trusted devices, the ability to bulk update contacts from search results, landing pages in workflows, and more. See what our community has asked for and what we built: Security Enhancements: Trusted Devices If you have logged into your account in the last week you have probably noticed the prompt to save a trusted device for your user. You are not required to save a trusted device, but if you choose to do so we will record that device with the name you choose […]
To some, migrating all your data from your current marketing automation platform to a new one can be intimidating if not a full-on nightmare. That’s valuable information that your company has spent budget and time to collect and organize over the years, not to mention any content or workflows that your creative teams have put together. When migrating goes wrong, this can lead to confusion and chaos which is why many are cautious when it comes to trying a new platform. However, with the right prep and partner, migration can […]
