This month’s emfluence Marketing Platform updates include stacking order options in email, downloadable ‘Views’ report, user types and more. See what our community has asked for and what we built: Adding Contacts to Automated Emails AR Asks: On an automated email, can you make it easier for me to queue those recipients for another automated email? Have you ever added emails to the end of a workflow after contacts had already completed their journey and needed to push them to the next email in a series? Or needed to manually […]
The ever-changing business landscape can make planning for growth and profitability challenging. This problem is particularly true for start-up businesses with little or no customer data to make strategic decisions. For many of these businesses, setting targets and assigning budgets is akin to holding your finger in the air to see which way the wind is blowing — a precarious strategy. However, suppose you’ve been in business for some time or have access to benchmark (or even anecdotal) data from a similar organization or industry resource. In that case, there […]
Here’s an instance of something we learned when we were younger that still applies: always say ‘thank you’! Showing your gratitude in a situation is always noted. This is the case in both your personal and professional life and even more so when working with clients and customers. A thank you makes people feel appreciated and valued. Curious to see how a simple thank you can translate into your marketing strategy? Read on for more insight! Thank You Emails Thank you emails enhance the customer experience. While they may feel […]
Customer Relationship Management (CRM) is a vital aspect of running a business. Having a strong strategy to tackle this does wonders for your brand. Get ready to learn why it makes such a difference and how to create a strategy that works for you. Importance of CRM Strategies Why is having a CRM strategy so important? The entire basis of building relationships and nurturing them depends on having a good CRM strategy. A CRM strategy helps you develop an understanding of who your customer is and how you can make […]
B2B sales is built on touchpoints. The more touches you can make with each prospect over the sales cycle and beyond, the greater the likelihood that the prospect will turn into a loyal customer with a high lifetime customer value. SMS offers the potential to ramp up your B2B sales touchpoints with each prospect, at a much lower cost than most other forms of marketing. SMS is probably the most interactive, personal and immediate form of marketing communication. It can’t replace email, social media or other channels, but it can […]
