AI is a practical and essential tool for the modern-day marketer. It helps brands thrive in a competitive landscape and allows you to nurture relationships through effectively. These relationships are more important than ever especially when it comes to email marketing tactics. Nurturing your leads through email involves building and maintaining meaningful relationships and guiding prospects through the customer journey. It requires providing subscribers with valuable content and assistance through personalized, relevant, and timely communications with the ultimate goal of turning them into loyal advocates. How does AI help you […]
Your Customer Relationship Management (CRM) system is the beating heart of your business. With every step of prospect and customer engagement recorded in your CRM, you should never be more than a few clicks away from the intelligence you need to make strategic decisions. But your CRM is only as good as the information you feed it and the decisions you make about how to use that data. To make the best use of your CRM, you need a carefully defined and precisely executed CRM strategy. What is a Customer […]
This month’s emfluence Marketing Platform updates include a QR code generator, query references for custom fields, the ability to copy groups, and more. See what our community has asked for and what we built: QR Code Generator TF Asks: Can you add QR codes to the emfluence Platform? You can now create QR Codes and save them as images in the emfluence Marketing Platform. Learn how to get started here. Query References GB Asks: Can you make it easier to see what queries custom fields are tied to in emfluence? When […]
Insurance is a funny old business. It’s one of those financial products everybody needs but hopes they’ll never have to use. As an insurance agent or broker, you know that the only time most of your clients think about their insurance is when their policies are due for renewal, or when the worst happens and they need it to cover their losses. You’ll also know that a considerable part of your job is reminding your clients that their renewals are due—because there is no insurance policy for a lapsed insurance […]
The importance of understanding your customers is a top priority for email marketing. Customer journey maps are useful tools that help marketers understand what the customer goes through. This is a visualization that encompasses the entire lifecycle of a customer’s relationship with a brand from exposure to post-purchase interactions. We’ll dive into the world of customer journey maps and how to utilize them to refine your email strategies. Why Are Customer Journey Maps Important? There are several benefits to customer journey maps that can directly impact the success of email […]
