Not everything you read on the internet is true. Many of us have come to realize that without issues. However, the same goes for marketing hearsay that pops up! Email is one of the most used channels in marketing and is definitely not dead. Ever wonder if you have your facts straight about email marketing? Curious about the marketing myths that circulate in our industry? Wonder no more! We’re here to clear things up for you. Myth #1: X Day of the Week is Best for Sending Emails Tuesdays are […]
This month’s emfluence Marketing Platform updates include a new way to save drag and drop content, updates to the SMS inbox, and more. See what our community has asked for and what we built: The Library AU Asks: Can you allow me to save D&D content? The Library now allows emfluence users to save content created inside the Drag & Drop Editor for later use. Like content blocks, Library Items can be saved and dropped within a future email. The new Library Items also will save Drag & Drop elements […]
The customer journey can be a long and arduous one, calling at many ports before the decision to buy is finally made. As marketers, it’s important that we map the entire journey so we can understand which marketing touchpoints are vital navigation aids and which are merely signposts on an already clearly defined route. Marketing attribution helps us make sense of those customer journeys and optimize future voyages. Marketing attribution used to be a simple job. Full credit for a conversion was typically given to the first or last touchpoint, […]
Click-to-open rates (CTOR) are valuable metrics to track because they give marketers like us insight into how well our content is resonating with subscribers. While there are numerous ways to determine how successful email campaigns are, CTORs are easy to calculate, analyze, and communicate, making them a powerful metric for showcasing email campaign performance. What is a Good Click-to-Open Rate for Email? Now that we’ve established why CTOR is an important metric for email marketers to look at, the real questions come into play: How do we know whether what […]
There are a million and one ways to evaluate a marketing campaign and a million and one points throughout the campaign to measure. Marketing attribution is one method of analyzing results that can help you prepare future strategies and optimize ROI. What Is Marketing Attribution? Marketing attribution refers to the process where marketers analyze how strategies and specific customer interactions contribute to sales, website traffic, and overall revenue. These various interactions are known as touchpoints and they represent some sort of action that the potential customer has taken whether that’s […]
