It goes by many names: Preheader, Preview Text, Second Subject Line, Snippet Text. Whatever you call it, it is (in this email marketer’s opinion) one of the most underutilized but most valuable parts of a marketing email. The Preheader of your email lives at the very beginning – above your banner image, before any content or links. Since it’s usually displayed below or directly after the Subject line, it’s much more relevant in Inbox view than once the email is actually opened. The inbox is, after all, the point at […]

Recently, a client asked a question as we were working on their email/domain authentication: “Why do I have to do this?” When email marketers go from an email platform that doesn’t utilize authentication tactics like Domain Keys and SPF records to one that does — like emfluence — it’s not uncommon to be confused, so they were asking a great question! The reason some email service providers don’t authenticate is because it definitely takes a bit of time and some technical/website help. It can be the difference between starting to send email […]

One of the latest improvements to Query Builder now allows you to query contacts by sent email messages and viewed email messages. This means you now have the ability to create email-specific groups of viewers and non-viewers for follow-up emails.

Visually create your automated marketing campaigns using our new Workflow tool. This easy-to-use,  drag-and-drop tool allows you to visually see how your campaign will flow on a large canvas with panning and zooming capabilities. This first release gives you the ability to choose your existing automated emails and groups to design a workflow for your marketing campaign. Foster engagement with your new customers with an onboarding email series Download our onboarding email series template Follow these easy steps to set up a new workflow for an automated drip series. Create […]

Email spam filter test Thanks to an integration with Litmus, emfluence Marketing Platform clients can send their emails through spam filter tests before they deploy. (They can also see what their email will look like in various inboxes.) This gives marketers the opportunity to make changes to their email in order to pass out-of-the-box spam filter settings at inboxes like AOL, Gmail, Outlook, etc. You may see suggested reasons why your email is failing, or you may have to guess… Learn the basics of building a bounce-back email campaign Download […]