Did you know that you can use blocks of dynamic content in the emfluence Marketing Platform in much the same way you use variables for first name, last name, and other data fields? Using both Content Variables and Content Blocks, you can offer up blocks of completely different content to contacts based on what is on his or her contact record. That means you can create one email and deploy many content options from a single send. If you are currently using Dynamic Content Blocks, you can request the achievement […]
2019 is barely underway and we are pleased to introduce a few new updates to the emfluence Marketing Platform. Exclusion Group The Exclusion Group feature makes sending emails even easier. Available in the “Select Group” step, the feature allows senders to specify a group or groups to omit from a mail list. The feature may be handy if you want to mail to your master list but want to exclude a subset for whom the message is inappropriate. For example, you may want to exclude your Florida customers from your […]
You may have noticed a couple of small, but extremely useful, updates to the emfluence Marketing Platform. If not, read below and find a couple of new tricks in looking at your data! Contact Details Now when you are viewing the Contact Details of an individual contact record, all groups which that contact is a member of will migrate to the top of the list. You will also see a new search bar allowing you to search the column for other groups which you may want to add that contact. […]
A couple weeks ago I received a call from a new client who was moving from another M.A.P. to our Platform. They had hundreds of thousands of emails they had collected over 10+ years and they weren’t sure if they should bother with the oldest lists or not. My answer: Clean it up and start with a Re-Permission Campaign. It’s the New year after all, the perfect time for getting things like this straightened out. Email List Cleaning First, we discussed why list hygiene was the place to start. After […]
It goes by many names: Preheader, Preview Text, Second Subject Line, Snippet Text. Whatever you call it, it is (in this email marketer’s opinion) one of the most underutilized but most valuable parts of a marketing email. The Preheader of your email lives at the very beginning – above your banner image, before any content or links. Since it’s usually displayed below or directly after the Subject line, it’s much more relevant in Inbox view than once the email is actually opened. The inbox is, after all, the point at […]
