An effective newsletter is an extremely valuable marketing tool that can go a long way in educating and persuading your clients and prospects to work with you. They help keep your brand top-of-mind for consumers, establishing credibility and authority in the space and notifying readers of products and company news that may interest them. So, maybe you’re new to the idea of sending newsletters, or maybe you’ve been sending newsletters for quite some time and realizing your audience isn’t very engaged. This is why sending out newsletters with the right elements is extremely important. […]

Attention all e-commerce businesses…if you’re not running a bounce-back email campaign to your buyers, you’re missing out on some major additional revenue. What is a bounce-back coupon? A bounce back coupon is a coupon created to entice customers to “bounce back,” or return and buy more from you in the future. Think of something like this:  We’re not talking email delivery failures here. Brick and mortar retailers invented the bounce-back with return offer mailers, and with good reason: the cost of customer acquisition is high, and the easiest way to […]

There are a lot of different metrics that help determine the success of an email marketing campaign. Open rates, click rates, unsubscribe rates, bounce rates… all of these play a really important role in overall email performance. As email marketers, keeping track of all of these metrics is just as important as actually sending out the messages. But there’s one metric that doesn’t always get the credit it deserves: the click-to-open rate. What is click-to-open rate? Click-to-open rate (CTOR) takes a closer look at subscribers that are engaging with your […]

So you’ve got a list of purchased email addresses—now what? Whether you were pressured to buy this list, came across it in your marketing automation platform, or discovered it in your company files, the first thing you should know is that you should not send an email to these people. Not even to ask them if they want your emails—not even that. It’s tempting to sit on a list of potential buyers, and even more so if you’re in B2B and can make a good guess that these email addresses […]

Using the A/B Testing Tool in the emfluence Marketing Platform, you can create up to five variations of an email, with options to test everything from subject lines to call-to-action buttons, from names, email content, and more. Getting started with the A/B Testing Tool To get started, just click the “Create A/B Split” button on the compose step of your email. You will always have the option to delete any variations you create. Once created, you will see options to create variations of pretty much everything. While you can customize […]