Want to take your personalization to new depths? By leveraging Device and Email Client Targeting options through our friends at NiftyImages, you can create dynamic images (and links) that are designed specifically for the recipient’s device or inbox. Use Cases for Email Client Targeting As seen in our example email this month, you could have received a different image depending on whether you opened the email in Yahoo!, Outlook, AOL Webmail, Gmail, Webmail, or otherwise (the fallback image). Which one did you receive? For the purposes of sending this to […]
The importance of email marketing has often been a hot topic of debate, especially in recent years. In 2021, as new, exciting technologies emerge and email embarks on its 50th (!!) anniversary, it’s understandable why some marketers may have their doubts about where email fits into their marketing mix. But as any good #emailgeek would tell you, the data shows us that when implemented correctly, email can be one of the most successful channels available. In this article, we’ll dive into six reasons why email marketing is an effective, valuable […]
If you turned to email marketing as a reliable channel to engage with your customers in 2020, you were not alone! The emfluence Marketing Platform saw a 177% increase in send volume in 2020, with the Advertising/Marketing industry boasting a 349% increase in send volume. With these metrics, we can safely say that email is NOT dead! Even though email is alive and well, this does not give marketers a free pass to be cavalier with the quality of their email lists. Clean data is king, people! What are we […]
You’ve seen them on websites and in emails for years: subtle call-to-action boxes that feature a thin border and text label of the same color with no button fill. These little guys are commonly known as ghost buttons, and they’ve created quite a division in the digital marketing space. Some marketers swear by their effectiveness while others call them poor performers. At emfluence, we like to say that as with most things email, it really depends. Why Use a Ghost Button? Thanks to a pretty simple design that often blends […]
Ever wish you had a time traveling DeLorean to go back and fix costly email errors? Everyone makes mistakes, but smart email teams know how to stop them from ever happening. In part two of our webinar series with our friends at Email On Acid, emfluence CEO David Cacioppo and Email On Acid’s Geoff Traub joined emfluence’s Cory LaGrange for a discussion on all the things that can go wrong with email, and how to prevent email disasters before they strike. Disasters can strike at every point in the email […]
