So you’ve got a list of purchased email addresses—now what? Whether you were pressured to buy this list, came across it in your marketing automation platform, or discovered it in your company files, the first thing you should know is that you should not send an email to these people. Not even to ask them if they want your emails—not even that. It’s tempting to sit on a list of potential buyers, and even more so if you’re in B2B and can make a good guess that these email addresses […]
Using the A/B Testing Tool in the emfluence Marketing Platform, you can create up to five variations of an email, with options to test everything from subject lines to call-to-action buttons, from names, email content, and more. Getting started with the A/B Testing Tool To get started, just click the “Create A/B Split” button on the compose step of your email. You will always have the option to delete any variations you create. Once created, you will see options to create variations of pretty much everything. While you can customize […]
Composing the perfect email is about so much more than a snappy subject line and clever call-to-action. With the constant barrage of marketing emails being sent daily, the inbox has become valuable real estate! As a marketer, all you can hope for (at the very least) is that your recipients open your email, but you may need to do more to entice them—like be more mindful of who the email looks like it’s coming from. Did you know that more than half of email users pay attention to the from […]
The final installment of our three-part series with Email on Acid on the Future of Email concluded with emfluence’s Natalie Jackson and Cory LaGrange chatting with Email on Acid’s Amanda Bacher about ways in which email marketers can take their automation to the next level of awesome. Covering systems and processes, data integrations, variables, CDPs, and more, be sure to catch the full video here: Email Marketing Automation Evolution One of our favorite parts of this event was working with Email on Acid to build a guide to Email Marketing […]
Want to take your personalization to new depths? By leveraging Device and Email Client Targeting options through our friends at NiftyImages, you can create dynamic images (and links) that are designed specifically for the recipient’s device or inbox. Use Cases for Email Client Targeting As seen in our example email this month, you could have received a different image depending on whether you opened the email in Yahoo!, Outlook, AOL Webmail, Gmail, Webmail, or otherwise (the fallback image). Which one did you receive? For the purposes of sending this to […]