There’s a good chance you read this headline and said out loud, “one!” And for most email types, you’re probably right—one call-to-action per email is the general recommendation for a reason: it holds your audience’s attention to the singular “thing” you want them to do, which is click to convert on your email. But sometimes, one call-to-action can have the opposite effect: it can turn off recipients who would like to do something, but not necessarily that thing (or at least not yet). For example, let’s say you’re running a […]

This month’s email tip is brought to you by Anne Tomlin of Emails Y’all. Anne Tomlin is a freelance email developer and the founder of Emails Y’all. Specializing in email development for over a decade, she has worked with such brands as Discovery Inc., NPR, and Brinks Home. Anne is dedicated to coding accessible, responsive emails that render gorgeously in every major client. She runs Emails Y’all based on the principle that everyone deserves an excellent rendering regardless of their chosen client. In the latest Tip of the Month, we […]

So you’ve got a list of purchased email addresses—now what? Whether you were pressured to buy this list, came across it in your marketing automation platform, or discovered it in your company files, the first thing you should know is that you should not send an email to these people. Not even to ask them if they want your emails—not even that. It’s tempting to sit on a list of potential buyers, and even more so if you’re in B2B and can make a good guess that these email addresses […]

Composing the perfect email is about so much more than a snappy subject line and clever call-to-action. With the constant barrage of marketing emails being sent daily, the inbox has become valuable real estate! As a marketer, all you can hope for (at the very least) is that your recipients open your email, but you may need to do more to entice them—like be more mindful of who the email looks like it’s coming from. Did you know that more than half of email users pay attention to the from […]

The importance of email marketing has often been a hot topic of debate, especially in recent years. In 2021, as new, exciting technologies emerge and email embarks on its 50th (!!) anniversary, it’s understandable why some marketers may have their doubts about where email fits into their marketing mix. But as any good #emailgeek would tell you, the data shows us that when implemented correctly, email can be one of the most successful channels available. In this article, we’ll dive into six reasons why email marketing is an effective, valuable […]