Recently, a client asked a question as we were working on their email/domain authentication: “Why do I have to do this?” When email marketers go from an email platform that doesn’t utilize authentication tactics like Domain Keys and SPF records to one that does — like emfluence — it’s not uncommon to be confused, so they were asking a great question! The reason some email service providers don’t authenticate is because it definitely takes a bit of time and some technical/website help. It can be the difference between starting to send email […]
Are you using emfluence forms and modals to help grow your list? You should be! One of the easiest ways to help grow your list is to allow people who have found your website to subscribe to your newsletters, offers, or product/service information. Not only feeding your contacts, forms can feed specific groups as well allowing your customers to choose what types of information and offers they would like to hear more about.
One of the latest improvements to Query Builder now allows you to query contacts by sent email messages and viewed email messages. This means you now have the ability to create email-specific groups of viewers and non-viewers for follow-up emails.
Visually create your automated marketing campaigns using our new Workflow tool. This easy-to-use, drag-and-drop tool allows you to visually see how your campaign will flow on a large canvas with panning and zooming capabilities. This first release gives you the ability to choose your existing automated emails and groups to design a workflow for your marketing campaign. Foster engagement with your new customers with an onboarding email series Download our onboarding email series template Follow these easy steps to set up a new workflow for an automated drip series. Create […]
Email spam filter test Thanks to an integration with Litmus, emfluence Marketing Platform clients can send their emails through spam filter tests before they deploy. (They can also see what their email will look like in various inboxes.) This gives marketers the opportunity to make changes to their email in order to pass out-of-the-box spam filter settings at inboxes like AOL, Gmail, Outlook, etc. You may see suggested reasons why your email is failing, or you may have to guess… Learn the basics of building a bounce-back email campaign Download […]
