Attention all e-commerce businesses…if you’re not running a bounce-back email campaign to your buyers, you’re missing out on some major additional revenue. What is a bounce-back coupon? A bounce back coupon is a coupon created to entice customers to “bounce back,” or return and buy more from you in the future. Think of something like this: We’re not talking email delivery failures here. Brick and mortar retailers invented the bounce-back with return offer mailers, and with good reason: the cost of customer acquisition is high, and the easiest way to […]
This month’s emfluence Marketing Platform updates includes connecting emfluence to your Instagram account, throttling over a single hour, the ability to see how contact scoring points are awarded, an easier way to add subdomains to landing pages, and registering domains. See what our community has asked for and what we built in April 2021: Connect emfluence to Instagram JH Asks: Can you add Instagram? Instagram in emfluence is finally here! After being one of our most requested features, Instagram is now available along with Facebook, Twitter, and LinkedIn. You can connect […]
Landing pages are a make-or-break part of the conversion path for campaigns. And yet, landing pages are typically given far less attention than the steps at the leading and trailing end of campaigns. When implemented well, landing pages can have a dramatic impact on conversion rates. Even small tweaks to things like the placement of call-to-action buttons can drive meaningful results. And, as with all things on the conversion path, the more relevant and engaging the content on the page, the better the results. A wide variety of sources can […]
There are a lot of different metrics that help determine the success of an email marketing campaign. Open rates, click rates, unsubscribe rates, bounce rates… all of these play a really important role in overall email performance. As email marketers, keeping track of all of these metrics is just as important as actually sending out the messages. But there’s one metric that doesn’t always get the credit it deserves: the click-to-open rate. What is click-to-open rate? Click-to-open rate (CTOR) takes a closer look at subscribers that are engaging with your […]
Want to show prospective customers how much they mean to you after a sales appointment? Using the emfluence Marketing Platform, you can create customized, personal quote pages that recap your conversation, record important notes, and share relevant details to help close the sale: In this video, you’ll learn: How to use variable content on landing pages How to build content blocks using text, images, and video How to share personalized content with specific individuals
